August 29, 2024 

In a strategic bid to captivate the growing Indian travel market, Bintan Resorts has joined forces with VFS Global, the world’s leading outsourcing and technology services specialist, to promote Bintan Island as a top-tier travel destination. The partnership was formalized on August 29, 2024, at the Grand Lagoi Hotel in Bintan Resorts, marking a new chapter in the island’s tourism outreach.

This collaboration is set to enhance Bintan Island’s visibility among Indian travellers, showcasing its diverse offerings ranging from serene family vacations to thrilling adventure experiences. VFS Global, with its extensive network across major and secondary cities in India, will spearhead a targeted marketing campaign aimed at positioning Bintan as a must-visit destination, alongside Singapore.

“We are excited to partner with VFS Global to introduce the beauty and charm of Bintan Island to the Indian market,” said Abdul Wahab, Chief Operating Officer of Bintan Resorts. “This collaboration will elevate Bintan’s status as a must-visit destination for Indian tourists. We eagerly look forward to welcoming more visitors from India and offering them the exceptional experiences that only Bintan Island can provide.”

The campaign will focus heavily on digital and social media platforms, working closely with influencers and the travel trade to promote Bintan’s unique attractions. The island’s culinary delights, top-tier services, and warm hospitality will be highlighted to appeal to Indian tourists seeking a blend of relaxation and adventure.

G B Srithar, Head of Tourism Services at VFS Global, emphasized the importance of the Indian market, noting that India was Singapore’s third-largest source of visitors in 2019. “Together, we will work towards increasing the Indian tourist arrivals to Bintan Island and enriching their overall travel experience. By positioning Bintan Resorts as a complementary destination to Singapore, easily accessible by a hassle-free 60-minute ferry ride from the city-state, we aim to attract a double-digit share of these Indian visitors.”

The signing event was attended by prominent figures in the travel and tourism industry, including representatives from Indonesia’s Ministry of Tourism & Creative Economy, the Riau Islands Province, and Bintan Regency. This partnership not only aims to boost tourism but also to reinforce Bintan’s position as a premier destination for Indian travellers.