February 26, 2025 | Press Release

India’s luxury cruise landscape is set for an exciting transformation as Cruise Professionals announces its appointment as the Preferred Sales Agency (PSA) for Crystal Cruises in the country. This strategic partnership marks a significant milestone in bringing one of the world’s most renowned luxury cruise lines closer to Indian travellers.

Crystal Cruises, synonymous with elegance and excellence for over three decades, has been at the forefront of ultra-luxury cruising. In 2022, the brand underwent a remarkable revival under the stewardship of A&K Travel Group, which acquired, refurbished, and relaunched its two flagship vessels—Crystal Serenity and Crystal Symphony. With a renewed vision, the cruise line is redefining opulence at sea, offering unparalleled service, gourmet dining, and immersive global itineraries.

For Cruise Professionals, this latest addition reinforces its position as the most diversified cruise sales and marketing firm in the country. The company has been instrumental in cultivating India as a thriving source market for premium and luxury cruise experiences. With Crystal Cruises now in its portfolio, Cruise Professionals aims to elevate the luxury cruising experience for Indian travellers seeking bespoke, world-class voyages.

“As we continue to grow India as a key market for experiential, premium, and luxury cruise brands, we are thrilled to welcome Crystal Cruises to our esteemed portfolio,” said Nishith Saxena, Founder & Director, Cruise Professionals. “Crystal has set new benchmarks in luxury cruising, and we look forward to introducing Indian travellers to its exceptional offerings.”

With discerning Indian travellers showing a growing appetite for high-end cruising, this partnership is expected to open new avenues for luxury-seeking globetrotters. Whether it’s a voyage through the Mediterranean, the breathtaking fjords of Norway, or an indulgent transatlantic journey, Crystal Cruises offers an unmatched experience for those who demand the best at sea.

Cruise Professionals remains committed to working closely with the travel trade to ensure seamless access to Crystal’s world-class sailings. As the cruise industry in India continues to expand, the arrival of Crystal Cruises signals a promising future for the luxury segment, offering travellers an experience where sophistication meets the open seas.