August 2, 2024 | Press Release

Metzingen, a prominent name in the international fashion scene, is home to Outletcity Metzingen, a haven for premium and luxury brand enthusiasts. Outletcity draws fashion lovers worldwide with its extensive selection of designer brands and significant discounts.

The Museum at Outletcity Metzingen
Opened on June 25th, The Museum at Ka-nalstraße 6 offers a deep dive into the rich history of Metzingen and its evolution into a fashion hub. Situated in the original Hugo Boss factory, the museum explores the symbiotic relationship between Outletcity and Metzingen through interactive exhibits, audio narratives, and historical artifacts.

What to Expect
Visitors can explore the museum’s exhibits through various sensory experiences, offering insights from different perspectives, including notable personalities like Uwe Holy, the grandson of Hugo Boss. The exhibits are designed to be engaging, utilizing large-format pictures, historical quotes, and an interactive media table to present a timeline of Metzingen’s development.

The Building’s Historical Significance
The museum is housed in a building constructed in 1877, which later became the Hugo Boss factory. This historical site not only tells the story of Hugo Boss but also highlights the broader industrial and cultural transformations of Metzingen over the years.

Renovation and Design
The building underwent significant renovations starting in late 2019, with careful planning to preserve its historical essence. The renovation, led by the architectural firm blocher partners, took 15 months to complete, enhancing the space while maintaining its historical integrity.

Additional Attractions
Alongside the museum, visitors can explore The Gallery, which showcases contemporary art exhibitions. Currently, it features works by artist Romulo Kuranyi, known for his distinctive style.

Tips for Travel Agents:
– Highlight the Unique Experience: Emphasize the museum’s interactive and multi-sensory exhibits that make it a unique cultural experience for visitors.
– Historical Significance: Promote the museum’s rich historical background and its connection to the renowned Hugo Boss brand.
– Planning the Visit: Advise visitors to allocate ample time to explore both the museum and The Gallery, and to enjoy the surrounding

Outletcity for a comprehensive experience.
Additional Services: Inform clients about the luxury shopping opportunities and gourmet dining options available at Outletcity Metzingen, enhancing their overall visit.

For more information and to plan a visit, travel agents can refer to the official Outletcity Metzingen website and tourism portals​ (Tourism BW)​.

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