December 2, 2024 | Press Release

EaseMyTrip.com has partnered with Yas Island, Abu Dhabi’s leading leisure and entertainment destination, to launch a groundbreaking travel campaign aimed at offering Indian travellers an unforgettable adventure. The collaboration introduces ‘The Greatest of All Trips’, a unique and engaging campaign that features 30 of India’s top content creators taking on thrilling challenges across Yas Island’s world-renowned theme parks.

Through this innovative initiative, the creators will explore Yas Island’s exceptional attractions while crafting compelling content and participating in exciting challenges that highlight the destination’s diverse offerings. The campaign, set to redefine destination marketing, will see creators navigate adrenaline-pumping rides, luxury experiences, and family-friendly fun, inspiring Indian travellers to make Yas Island their next adventure.

The campaign’s challenges will unfold in an episodic series on Yas Island’s YouTube channel, capturing the creators’ originality, skills, and problem-solving abilities as they conquer the theme parks. The finale will crown one ultimate winner, chosen for their creativity and content creation prowess.

Adding star power to the campaign, actor and philanthropist Sonu Sood will host the series, bringing a touch of celebrity appeal to the collaboration. His involvement is expected to significantly boost the campaign’s reach and impact among Indian audiences.

The campaign will showcase Yas Island’s four iconic theme parks: Warner Bros. World™ Abu Dhabi, Ferrari World Abu Dhabi, SeaWorld® Abu Dhabi, and CLYMB™ Abu Dhabi. Each episode will offer an insider’s perspective on the park’s most thrilling rides and attractions, providing potential visitors with a captivating preview of what Yas Island has to offer.

Miral Destinations, which operates Yas Island, is positioning the island as a global hub for IP-themed attractions, combining three iconic brands in one location.

Commenting on the partnership, Rikant Pittie, Co-Founder of EaseMyTrip, said, “This collaboration blends EaseMyTrip’s travel expertise with Yas Island’s exciting attractions to create exceptional vacation packages for Indian travellers. We aim to inspire wanderlust and redefine the travel experience, blending thrill with luxury.”

Liam Findlay, CEO of Miral Destinations, added, “We are excited to welcome more Indian visitors to Yas Island. This partnership will encourage families and adventure seekers to visit and create unforgettable memories, enhancing Yas Island’s reputation as a leading global destination.”