June 4, 2025 | Press Release

In a major move to tap into the fast-growing Indian outbound travel market, the Georgian National Tourism Administration (GNTA) has appointed Think Strawberries as its official representative in India. This strategic partnership is set to elevate Georgia’s tourism visibility among Indian travellers, positioning the country as a culturally rich and nature-immersive destination in the heart of the Caucasus.

Located at the intersection of Eastern Europe and West Asia, Georgia is increasingly emerging as a sought-after destination for Indian holidaymakers seeking offbeat, experiential, and heritage-focused travel. With UNESCO World Heritage sites, ancient winemaking traditions, snow-capped mountains, and heartfelt hospitality, Georgia offers a compelling mix for luxury, adventure, FIT, and group travel segments.

“We are delighted to collaborate with Think Strawberries to showcase Georgia’s vibrant heritage, breathtaking scenery and warm-hearted people to Indian audiences,” said Maia Omiadze, Head of the Georgian National Tourism Administration. “India is a market of immense potential, and we believe this partnership will significantly enhance tourism ties between our nations.”

Backed by impressive numbers, Georgia welcomed 5.09 million international visitors in 2024, reaffirming its growing global tourism appeal. With India being one of the world’s fastest-growing source markets, the GNTA’s alliance with Think Strawberries signals its intention to develop stronger tourism partnerships in South Asia.

As Georgia’s India representative, Think Strawberries will lead the sales, marketing, and public relations strategy, promoting the country’s unique travel offerings through trade outreach, media engagement, and consumer activations.

“We are pleased to be entrusted with the responsibility of representing the Georgia Tourism Board in India,” said Munnmunn Marwah, Chief Operating Officer at Think Strawberries. “Our efforts will centre on positioning Georgia as a must-visit destination by spotlighting its rich cultural heritage, stunning natural beauty, and diverse travel experiences. We look forward to fostering strong collaborations with the Indian travel trade and media to drive meaningful engagement.”

With a rising appetite among Indian travellers for authentic experiences and lesser-explored destinations, Georgia’s diverse landscapes, ancient churches, vineyard trails, and cityscapes like Tbilisi and Batumi are expected to feature prominently in upcoming Indian itineraries. This partnership comes at an opportune time when Indian travellers are actively seeking new, visa-accessible destinations for both leisure and celebration travel.