September 26, 2024 | Press Release

The Illinois Department of Commerce and Economic Opportunity (DCEO) has announced the opening of a new tourism office in New Delhi, aiming to boost Indian travel to the U.S. state. Known for its rich cultural diversity, outdoor adventures, and culinary offerings, Illinois is becoming a prime destination for Indian travellers.

Chicago, Illinois’ bustling metropolis, has long been renowned for its top-tier dining, art galleries, and vibrant festivals, while the state’s 64 parks and scenic routes such as the iconic Route 66 attract nature lovers and road trippers alike. From family-friendly attractions like waterparks and zoos to sports events and museums, Illinois offers something for everyone.

With the appointment of Sartha Global Marketing LLP as its official partner in India, Illinois will launch a comprehensive campaign to entice more Indian travellers. The strategy will focus on promoting the state’s diverse experiences, from luxury stays and outdoor adventures to cultural and culinary tours.

“India is now Illinois’ largest overseas source market, with a 55% increase in visitors from 2019 to 2023,” said Daniel Thomas, Deputy Director of the Illinois Office of Tourism. “We’re thrilled to partner with Sartha Global Marketing to invite Indian travellers to explore Illinois, from the dynamic streets of Chicago to scenic small towns and natural landscapes.”

Sheema Vohra, Managing Director of Sartha Global Marketing, echoed the excitement, highlighting Illinois as a must-visit destination that offers an excellent blend of urban sophistication and outdoor beauty. With direct flights to Chicago’s O’Hare International Airport, Indian tourists can easily access all that Illinois has to offer.