This surge can be attributed to strategic initiatives undertaken by the Morocco National Tourism Office (MNTO), including its foray into the Indian market in September 2023.

Establishing a dedicated office in New Delhi and enlisting Mumbai-based Intrepid Marketing as their representation arm marked the beginning of a promising venture. With a strategic focus on fostering partnerships and enhancing accessibility, Morocco is poised to chart new heights in the Indian tourism landscape.

Further enhancing accessibility, Morocco introduced an e-visa program tailored for Indian travellers, streamlining travel regulations and amplifying visitor numbers. The recent conclusion of MNTO’s inaugural roadshow in New Delhi and Mumbai served as a pivotal platform to forge stronger ties with Indian trade partners.

The participation of five Moroccan Destination Management Companies (DMCs) at the roadshow not only fostered relationships but also provided invaluable insights into the destination.