June 13, 2025 | Press Release

Norwegian Cruise Line introduces curated itineraries across Alaska, Asia, and Europe, tapping into the growing demand for memory-led family travel

With experience-based gifting on the rise, Norwegian Cruise Line (NCL) is positioning cruise holidays as a meaningful way to celebrate Father’s Day in 2025. Moving beyond traditional presents, families are increasingly exploring travel as a way to mark special occasions, and cruises—combining exploration, comfort, and time together—are emerging as a popular choice.

In line with this trend, NCL has curated three itineraries catering to different travel preferences: one for nature lovers, one for culturally curious travellers, and one for those with Europe on their bucket list. The itineraries are designed to encourage families to bond over shared experiences while exploring multiple destinations—all from the comfort of a single voyage.

Nature and Adventure in Alaska
For families seeking wilderness and wildlife, the 7-day Alaska cruise aboard Norwegian Bliss offers roundtrip departures from Seattle every Saturday until September 2025. Ports of call include Juneau, Sitka, Ketchikan, and Icy Strait Point, with scenic cruising past Dawes Glacier. From whale-watching to glacial walks, the itinerary is ideal for travellers looking to unplug and reconnect in nature.

Cultural Immersion in Asia
The 14-day sailing on Norwegian Spirit from Tokyo to Seoul explores 12 ports across Japan and South Korea. With stops in Kobe, Nagoya, Sapporo, and Jeju Island, the itinerary blends historical sites, modern cities, and coastal beauty. It appeals to travellers interested in regional culture, food, and slower-paced exploration—particularly suitable for adult children travelling with their fathers.

Mediterranean Highlights in Europe
For those considering a European summer getaway, NCL’s 10-day Greek Isles and Italy cruise on Norwegian Epic departs from Rome in July and August 2025. Ports include Santorini, Athens, Mykonos, Florence, and Naples, offering a mix of iconic landmarks, island experiences, and culinary highlights. This route targets families looking for a mix of heritage, leisure, and Mediterranean charm.

Growing Interest in Celebratory and Themed Travel
Indian travellers, particularly from metro cities, are increasingly choosing cruises to mark special occasions, according to travel trade professionals. With the convenience of unpacking once and the ability to visit multiple destinations, cruises offer a structured yet flexible way for families to spend quality time together.

By aligning its messaging with Father’s Day, NCL is tapping into a broader shift toward emotion-led and event-driven travel. While these sailings are available throughout the year, the brand’s campaign encourages early planning to secure preferred itineraries for 2025.

For the cruise sector, the focus on themed holidays—ranging from birthdays and anniversaries to Father’s Day—adds a new dimension to product positioning, especially as the demand for purposeful travel continues to grow across India’s outbound market.