July 2, 2025 | Press Release

Outletcity Metzingen, one of Europe’s most iconic luxury shopping destinations, has recorded a remarkable 233% increase in Indian visitors year-to-date compared to 2019, and an 11% rise over 2024, positioning India as one of its most promising growth markets. This exponential uptick reflects the growing appeal of experiential retail, international brands, and curated shopping environments among Indian outbound travellers.

Known for its high-end brand mix and immersive shopping experiences, Outletcity Metzingen is capitalising on this momentum with exciting new store launches and lifestyle additions designed to enhance its destination appeal — especially for international shoppers seeking fashion, value, and variety.

Europe’s Largest GUESS Outlet Opens in Metzingen
Leading the new developments is the grand opening of the largest GUESS outlet store in Europe, spanning 1,000 square metres across three levels. This flagship store introduces a fresh retail concept that goes beyond shopping — offering curated fashion experiences for men, women, and children, a dedicated travel zone, and even a children’s play area.

With its complete GUESS collection, the store aims to offer a family-friendly, all-in-one shopping experience, aligning with the expectations of global shoppers who increasingly value both product depth and experiential engagement.

BOSS Beach Area Brings Summer Vibes to the City
Adding to its lifestyle appeal, Outletcity has launched the BOSS Beach Area, a stylish outdoor concept space located just outside the BOSS store. With its relaxed resort-inspired atmosphere, the area invites guests to take a break between shopping sessions — reflecting the evolving trend of integrated leisure and retail in destination shopping hubs.

Coming Soon: New Balance Steps In
Expanding its footwear portfolio, Outletcity will soon welcome New Balance, the globally renowned performance and lifestyle shoe brand. With a wide offering of athletic, training, and casual footwear, the new store will cater to sport-focused and fashion-forward consumers alike, tapping into growing demand for high-performance, stylish products.

Strong Focus on Indian Travellers
Speaking on the surge in Indian footfall, Cornelia Koebele, Head of Destination Marketing & Sponsorship at Outletcity Metzingen, noted:

“At Outletcity Metzingen, we are constantly evolving to offer our guests more than just a shopping experience — we’re creating a world of fashion, lifestyle, and unforgettable moments. The overwhelming response from the Indian market reflects the deep connection between discerning global shoppers and our commitment to excellence.”
With tailored services for international guests, including multilingual support, guest amenities, and seamless tax-free shopping, Outletcity continues to refine its offering for the Indian market — one of the fastest-growing segments in the European retail tourism sector.

A World-Class Shopping Destination
Outletcity Metzingen is home to over 170 premium and luxury brands, including Gucci, Prada, Moncler, BOSS, Ferragamo, Burberry, and Armani. Attracting over 4.5 million visitors annually from 185+ countries, the destination blends retail, dining, and hospitality. Guests can dine at popular restaurants like L’Osteria, Starbucks, and Almresi, or stay at the trendy Moxy Hotel located onsite.

As the first omnichannel outlet in the world, Outletcity also enhances the guest journey through digital integration, offering shoppers both online and offline convenience.

With Indian travellers increasingly seeking experiential, high-value retail stops during their European holidays, Outletcity Metzingen is fast becoming a key fixture in their itineraries — not just as a shopping centre, but as a lifestyle-led destination.