September 27, 2024 | Press Release

In a strategic move aimed at capturing the growing Indian outbound travel market, the Sabah Tourism Board has partnered with BlinkBrand Solutions to position Sabah, Malaysia’s hidden gem, as an ideal destination for Indian travellers. This collaboration aims to showcase Sabah’s stunning beaches, exotic wildlife, and diverse cultural experiences, catering to the rising demand for unique and experiential travel among Indian tourists.

Sabah, located in Malaysian Borneo, offers an alluring blend of natural beauty and adventure, from the pristine beaches and vibrant marine life to iconic landmarks like Mount Kinabalu, a UNESCO Global Geopark, and the biodiverse rainforests teeming with wildlife. The destination is perfect for nature lovers, adventure seekers, and cultural enthusiasts alike. It also boasts excellent flight connectivity from major Indian cities, with options to fly into Kota Kinabalu via Kuala Lumpur on Malaysia Airlines, AirAsia, and Batik Air, making it an attractive short-haul option for Indian travellers.

Julinus Jeffery Jimit, CEO of Sabah Tourism Board, expressed excitement over the new partnership. “India is one of the world’s most dynamic outbound travel markets, and we are thrilled to tap into its potential with BlinkBrand Solutions. Sabah offers a truly unique ‘mountain high to ocean deep’ experience, from the majestic Mount Kinabalu to Sipadan, one of the world’s top dive sites. This partnership presents new opportunities to showcase Sabah’s wonders to Indian travellers.”

Noel Saxena, CEO of BlinkBrand Solutions, echoed the enthusiasm, emphasising the rising trend of experiential travel among Indian tourists. “We are privileged to partner with Sabah and bring this remarkable destination closer to Indian travellers. From breathtaking beaches to fascinating wildlife and rich indigenous culture, Sabah is a treasure trove for those seeking unexplored destinations. We are excited to strengthen ties between Sabah and India’s travel fraternity, focusing on key cities like Delhi, Mumbai, and Chennai, with plans for further outreach.”

BlinkBrand Solutions will lead efforts to boost awareness and drive travel demand to Sabah through targeted campaigns, trade engagements, and collaborations with key stakeholders in India’s travel industry. This partnership marks a significant step in expanding Sabah’s presence in India, inviting more travellers to explore the natural and cultural riches of this Southeast Asian paradise.