November 14, 2024 | Press Release

In an exciting move to attract Indian tourists, Sapporo City in Hokkaido, Japan, has joined forces with Global Destinations, a leading destination marketing company, and All Nippon Airways Co. Ltd (ANA), Japan’s largest airline. This collaboration is set to position Sapporo as a must-visit destination for Indian travellers, amid Japan’s surging popularity among Indian outbound tourists.

Sapporo, the capital of Hokkaido, is famed for its breathtaking natural landscapes, vibrant culture, and world-class powder snow. The city’s iconic snow festivals, gourmet offerings, and stunning seasonal transformations make it a treasure trove of unique experiences.

Tomonori Aoyama, Director General of Tourism & MICE Promotion for Sapporo City, expressed enthusiasm about the partnership, “We are thrilled to collaborate with Global Destinations and ANA to introduce Sapporo’s nature, diverse seasons, and delectable cuisine to Indian travellers. This is a pivotal step in fostering a deeper connection with the growing Indian tourism market.”

Echoing this sentiment, Shigeru Ishimoto, General Manager of ANA Mumbai, highlighted the airline’s commitment, “Sapporo’s charm resonates with Indian travellers seeking fresh experiences beyond Tokyo and Kyoto. ANA is proud to offer seamless connections and signature Japanese hospitality, making Sapporo more accessible than ever.”

Pranav Kapadia, Founder and Director of Global Destinations, emphasised Sapporo’s untapped potential for Indian tourists saying, “Sapporo is a hidden gem waiting to be discovered. From its snow-capped mountains to rich culinary heritage, it has everything to captivate the Indian traveler. Together with ANA, we’re crafting unforgettable experiences that showcase the best of Sapporo.”

Adding star power to the campaign, an upcoming Bollywood blockbuster produced by Aamir Khan Productions will feature Sapporo’s picturesque landscapes, set for release in 2025. This cinematic exposure is expected to elevate the city’s allure among Indian audiences.

The collaboration will feature robust promotional efforts, including networking events with travel trade professionals, engaging social media campaigns, and educational webinars for the Indian travel fraternity. By leveraging ANA’s extensive flight network and Global Destinations’ marketing expertise, this initiative aims to make Sapporo a top choice for Indian tourists.

As Indian travellers increasingly seek immersive experiences, Sapporo’s blend of natural beauty, cultural richness, and modern amenities promises to be an irresistible draw.