Mumbai was abuzz with glamour as SO/ Maldives hosted its first-ever Sales Meet in India, showcasing its chic, fashion-forward brand. This vibrant private-island destination, which officially opened in November 2023, brings together a fusion of luxury, lifestyle, and iconic design elements, attracting the crème de la crème of Indian travellers.

A Showcase of Chic and Sophistication

The exclusive event, held for 20 luxury travel partners, was a unique opportunity for networking and forging connections within the travel industry. Attendees were treated to an immersive experience that highlighted SO/ Maldives’ commitment to chic and sophisticated travel. Through captivating videos and images, guests were transported to the 15-acre island haven, featuring overwater and beachfront villas, distinctive dining experiences, and a wellness camp. The evening’s atmosphere captured the essence of island culture right in the heart of Mumbai.

Fashion and Lifestyle Take Center Stage

The runway-themed presentation underscored SO/ Maldives as a symbol of high fashion and luxury. The brand seamlessly blends fashion, art, and design with unparalleled luxury, making it the ideal destination for rich Indian millennials and affluent travellers who relish incorporating a fashion quotient into their journeys. This island paradise is a perfect match for those who value both style and substance in their travels.

Perfect Destination for Elite Travellers

Kapil Mathur, Director – Sales & Marketing, SO/ Maldives said, “Just a swift 15-minute speedboat transfer from Malé Velana International Airport, SO/ Maldives is a gateway to opulence and tranquility. Guests are whisked away to a world where overwater and beachfront villas cater to their every whim, distinctive dining options tantalize their taste buds, and a wellness camp rejuvenates their senses, all surrounded by the stunning turquoise waters of Emboodhoo Lagoon.”

A Night to Remember in Mumbai

The event in Mumbai was more than just a showcase—it was a celebration of what SO/ Maldives stands for: a chic, luxurious lifestyle. From the beautiful Arrival Pavilion to the elegant Lazuli Beach Club and Hadaba, the island offers breathtaking oceanfront venues for any occasion. Guests at the event were greeted with a red carpet-worthy experience, setting the tone for the luxury that awaits them at SO/ Maldives.

Looking Ahead: Anniversary Celebrations

As the November anniversary approaches, SO/ Maldives has a series of spectacular events lined up, including fashion shows and culinary experiences by Michelin-star chefs. These celebrations promise to highlight the brand’s dedication to luxury and high fashion, offering guests an unforgettable experience.

This Sales Meet marked SO/ Maldives’ inaugural visit to India, a significant milestone since its opening. Similar events were held in New Delhi, spreading the magic of SO/ Maldives across India’s major cities. As SO/ Maldives continues to establish its brand and attract elite travellers from India, it remains a premier choice for those who value fashion, luxury, and a chic lifestyle.