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SriLankan Airlines Redefines In-Flight Safety with a Cinematic Ode to Sri Lanka’s Beauty and Culture

August 19, 2024 | By Anita Jain Shah 

SriLankan Airlines has taken a bold step in elevating the traditional in-flight safety video into a captivating cinematic experience. Their latest safety video not only fulfils its regulatory purpose but also serves as a visual journey through the iconic landscapes and cultural heritage of Sri Lanka. By intertwining vital safety protocols with breathtaking imagery of the island, the airline aims to immerse passengers in the warmth and beauty of their destination before they even land.

“Our inspiration was to go beyond the typical safety protocols and take our passengers on a journey through Sri Lanka’s breathtaking landscapes, infused with warmth and hospitality,” said a representative from SriLankan Airlines. “It’s about portraying the safety measures in a way that captures the beauty of our country, ensuring that passengers not only feel informed but also inspired by the journey they are about to embark on,” said the spokesperson at SriLankan Airlines.

In a significant departure from the usual tone of onboard safety briefings, SriLankan Airlines’ video delivers its message in the form of a rhyming song. This approach not only freshens up the traditional format but also ensures that passengers remain engaged throughout the demonstration. The rhythmic narration paired with panoramic visuals of Sri Lanka’s diverse terrain transforms what is typically seen as a mundane routine into an engaging experience.The creative direction took full advantage of Sri Lanka’s natural and cultural splendour. From the historic Galle Fort, a UNESCO World Heritage Site, to the lush tea gardens of Nuwara Eliya, the video reflects the island’s rich heritage. The stunning landscapes include views of mangroves, mountain terrains, waterfalls, and the iconic Sigiriya Rock. Even the safety protocols themselves are presented in a way that showcases the island’s culture, such as emergency exits being demonstrated by a traditional Kandyan dancer.

“We wanted to create a visual narrative that seamlessly blends safety with a sense of place,” the spokesperson explained. “Each element of the video serves a dual purpose—informing passengers about safety while also highlighting the unique cultural and natural attributes of Sri Lanka,” said the spokesperson at SriLankan Airlines.

Beyond safety, this video also serves as a tool for promoting tourism. SriLankan Airlines, the largest carrier of inbound tourists to the island, has long been at the forefront of driving tourism to the country. “In 2023, we were the top carrier for inbound tourists from key markets like India, the United Kingdom, and Australia,” the SriLankan Airlines spokesperson noted. “By featuring these iconic locations in our safety video, we’re promoting Sri Lanka as a desirable destination and enhancing the passenger experience before they even arrive,” added the spokesperson.

This dual purpose is especially important as Sri Lanka continues its efforts to revitalise its tourism sector. The country’s tourism economy, which contributes significantly to its national GDP, relies on the national carrier to promote Sri Lanka globally. “As the Sri Lanka Tourism Development Authority projects a contribution of over USD 5 billion to the national economy in 2024, we are steadfast in our role to support these efforts through every channel available to us,” the spokesperson emphasised.

Over the years, SriLankan Airlines has been a tireless ambassador for Sri Lanka, promoting the island’s beauty and culture even in times of adversity. Whether during the aftermath of the 2004 Tsunami, the global COVID-19 pandemic, or the recent economic crisis, the airline has played a vital role in restoring and enhancing Sri Lanka’s presence on the global tourism map.

The new safety video is not just a functional necessity; it’s a cinematic representation of everything SriLankan Airlines stands for—a deep connection to the island’s beauty, culture, and people. “This video is a reminder that, with SriLankan Airlines, your journey to Sri Lanka starts the moment you step onboard,” the spokesperson said.

As the passengers are taken through various scenic ambiances, the video reminds them that their journey aboard SriLankan Airlines is just the beginning of a visually captivating adventure—a powerful testament to the airline’s commitment to delivering not only safety but also an unforgettable travel experience.

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