After a gap of 31 years, Travel Agents Association of India (TAAI) Convention was held in Srinagar from March 27-29, 2018. Over 600 delegates from India and across the world attended the convention and experienced the beauty of the region through pre & post tours to Pahalgam and Gulmarg.

During the convention, the delegates described Kashmir as “one of the best and most peaceful places for travellers” and the Association announced 2018 as “Visit Kashmir Year”.

President TAAI, Sunil Kumar said the convention has given Kashmir the right impetus and visibility which will help in attracting more and more tourists towards the Valley.

“We have announced 2018 as ‘Visit Kashmir Year’ and TAAI Managing Committee would promote Kashmir through its websites, print and publicity material,” Kumar said adding the members would package Kashmir beautifully so that the Valley witnesses bumper tourism.

Secretary Tourism Sarmad Hafeez said TAAI convention will help send positive signal across the globe that J&K is one of the best tourist destinations. “This was a historic event which we conceived during winter months and it will help revive tourism in a big way. The local experience which delegates will carry back is our success. Every delegate has been overwhelmed by the tourism products we offer. The local travel agents from J&K also had a great networking session at their home places and they have also benefitted,” he added.

Director Tourism Kashmir Mahmood A Shah said TAAI has given Kashmir huge impetus which will revive tourism in a big way. “The travel agents were extremely happy over visiting Kashmir. They have promised to promote Kashmir vigorously. We will be expecting good tourist flow this year,” he said.