September 9, 2024 | Press Release

Bin Ali Tourism LLC, a UAE-based Destination Management Company (DMC), is ramping up its India marketing efforts as part of a bold VISION 2030 growth strategy. Founded by Jeetu Frantz, the company has over 14 years of experience operating in Dubai and is now setting its sights on becoming a forerunner in managing both inbound and outbound travel for the UAE, including multi-country itineraries.

As part of this new direction, Bin Ali Tourism is expanding its operations beyond its established India inbound focus. The company plans to leverage its Tier 1 city expertise to dive deeper into India’s Tier 2 cities, aiming to capture a broader market across the country. Their 2024 second-half strategy includes hosting a VIP Familiarization (FAM) tour in Dubai for top-performing Indian trade partners, participation in Abu Dhabi Tourism’s three-city roadshow in India, and showcasing at the inaugural Melange Expo in Mumbai. Adding to its ambitious expansion, Bin Ali Tourism is also bringing on board a seasoned tourism professional as a new member of its Board of Directors.

Jeetu Frantz, Founder & MD, Bin Ali Tourism; highlighted the importance of the Indian market, stating, “India has a vibrant connection with the UAE for both business and leisure. Our deeper dive into Tier 2 cities is based on a robust strategy built over 14 years of experience across Tier 1 cities. With strong brand equity in the UAE, we’re well-positioned to handle traffic from these new markets.”

As part of its VIP FAM tour, Bin Ali Tourism hosted 10 of its top-performing B2B partners for an exclusive experience in Dubai. The tour featured stays at luxury properties like Atlantis The Royal and One & Only One Zabeel, along with curated visits to SeaWorld, Qasr Al Watan, and the Museum of Dubai. The FAM participants also had the opportunity to network with Dubai-based stakeholders, strengthening ties for future business collaborations.

Kyp Charalambous, Vice President of Sales at Atlantis Dubai, praised Bin Ali’s efforts, stating, “Their VIP FAM tour highlights their commitment to fostering strong partnerships. We’re excited to support their expansion and look forward to welcoming more visitors from India.”

Looking ahead, Bin Ali Tourism’s growth will be fueled by new leadership, expanded visa capacity, and a broader focus on bilateral travel between regions like East Africa and North America, further positioning the company as a key player in the UAE’s DMC sector.

View this post on Instagram

A post shared by Bin Ali Tourism LLC (@binalidubai)

dubai