June 6, 2025 | Press Release

In a major celebration of basketball fandom and American culture, Brand USA and Visit California have partnered with the National Basketball Association (NBA) and Budweiser to bring the first-ever BUDX NBA House to India. The two-day fan event is set to take place on June 7-8, 2025, at the DOME, SVP Stadium in Mumbai, coinciding with the excitement of the NBA Finals.

This highly anticipated event is designed to immerse fans in the spirit of the game with basketball-themed activations, live musical performances, and meet-and-greets with iconic NBA legends — five-time NBA Champion Derek Fisher and Naismith Basketball Hall of Famer Gary Payton. Fans will also get the rare opportunity to pose with the Larry O’Brien NBA Championship Trophy.

Adding to the entertainment quotient, the event will feature high-energy appearances from the Sacramento Kings’ mascot Slamson, the Kings Dancers, and the Kings’ acrobatic dunk team, creating a full-throttle NBA experience for fans in India.

Global Partnerships Powering Local Experiences
While Budweiser serves as the title sponsor, the event is being produced and ticketed by District by Zomato, and supported by a roster of global partners, including Brand USA, Visit California, and Emirates.

Speaking on the occasion, Rajah Chaudhry, NBA Asia Head of Strategy and NBA India Country Head, said, “The first BUDX NBA House will be a must-visit destination for passionate NBA fans in India. We look forward to bringing this signature showcase of NBA culture to India, especially as basketball gains unprecedented momentum across the country.”

For Brand USA, the event aligns with its mission of inspiring international travel by connecting with Indian audiences through sports and culture.

“Sports, culture and music are integral to the USA’s identity, and through our association with the NBA, we’re proud to be part of BUDX NBA House and its vibrant celebration in India,” said Jackie Ennis, Vice President, Global Trade Development, Brand USA. “We want to inspire Indians to visit the USA and experience its dynamic sports culture firsthand.”

Visit California, representing the state with the most NBA teams, aims to spotlight the strong ties between basketball and Californian lifestyle.

“California is home to legendary NBA franchises, iconic arenas, and a deep-rooted passion for basketball,” said Caroline Beteta, President & CEO, Visit California. “We’re excited to bring the high-energy spirit of California hoops to Indian fans at BUDX NBA House.”

A Strategic Cultural Convergence
This event not only highlights the growing popularity of basketball in India but also marks a strategic convergence of sport, travel, and youth culture.

“Budweiser has always been at the forefront of cultural and entertainment experiences, and we are proud to bring the BUDX NBA House to India for the first time,” said Vineet Sharma, Vice President Marketing and Trade Marketing, AB InBev India. “This collaboration reflects our commitment to delivering immersive moments that celebrate sport, music, and community.”

Ticketing and Programming
Tickets for BUDX NBA House are now available via District by Zomato, with further details about partner activations and artist line-ups expected to be announced soon. The Mumbai edition follows the global footprint of NBA House events held previously in Brazil, Canada, France, Mexico, the U.S., and the UK.

With its dynamic blend of American pop culture and grassroots basketball appeal, BUDX NBA House India is shaping up to be a standout moment in India’s sports and entertainment calendar.

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