Centara Hotels & Resorts Unveils “The Centara Collection”: A Curated Portfolio for Discerning Travellers News Press Release | January 15, 2025 Centara Hotels & Resorts, Thailand’s premier hotel operator, has taken a bold step in redefining boutique hospitality with the launch of The Centara Collection, a curated lineup of distinctive properties aimed at delivering bespoke experiences. Previously known as the Centara Boutique Collection, this reimagined portfolio celebrates individuality, authenticity, and creativity, setting a new benchmark for immersive travel. Rebranded with a refreshed visual identity and a refined selection of member hotels, The Centara Collection is tailored for modern explorers who seek unique and personalized experiences. The overarching ethos, “Inspiring Individuality,” underscores Centara’s commitment to creating memorable stays rooted in the culture and character of each destination. A Fusion of Design, Culture, and Creativity Each property within The Centara Collection stands out with distinctive architectural designs, artistic interiors, and curated experiences that reflect the heritage and vibrancy of their locales. From urban districts to idyllic natural retreats, these hotels aim to offer guests a genuine connection to their surroundings while elevating their lifestyle through thoughtful amenities and immersive activities. Showcasing the First Members of The Centara Collection Leading the portfolio is the rebranded Centara Grand Island Resort & Spa Maldives, now Machchafushi Island Resort & Spa Maldives. This iconic property seamlessly blends Thai-Maldivian hospitality with top-tier facilities, including overwater and beachfront villas. Renowned for its pristine house reef and aquatic adventures, the resort provides an unparalleled opportunity to explore the Indian Ocean’s natural wonders. Two exceptional Thai properties also join the Collection. Roukh Kiri Khao Yai offers a rustic yet luxurious escape in Northeast Thailand, surrounded by the UNESCO World Heritage-listed rainforest of Khao Yai National Park. Its 13 barn-inspired villas with private plunge pools and breathtaking mountain views create an intimate and serene retreat. Meanwhile, Varivana Resort Koh Phangan epitomizes tropical elegance, featuring 39 stylish rooms, expansive balconies, and a stunning rooftop saltwater infinity pool that overlooks the sea. Future Growth and Vision Centara plans to expand The Centara Collection with additional properties in extraordinary destinations, both within Thailand and internationally. According to Ron Cusiter, Executive Vice President – Commercial at Centara Hotels & Resorts, “Today’s discerning travellers not only want to visit a destination – they want to experience it. By blending design, creativity, and authenticity, all underpinned by our warm Thai hospitality, we aim to inspire every guest to uncover the spirit of their locale.” This initiative represents the latest phase in Centara’s brand evolution strategy, ensuring the group stays ahead of market trends and continues to consolidate its position as a leader in Thai hospitality. For travellers seeking one-of-a-kind stays that capture the essence of their destinations, The Centara Collection promises a world of unique possibilities. Share this:FacebookX