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ClubMed Charts Course for Indian Market Resurgence Amidst Shifting Travel Trends

February 18, 2024 | By Anita Jain Shah

India stands out as one of ClubMed’s fastest-growing markets in the Asian region. With aspirations to regain pre-COVID demand levels, ClubMed is actively devising strategies to engage both trade partners and end consumers in India. The target demographic comprises high-end travellers seeking immersive experiences and value-driven holidays. ClubMed’s all-inclusive vacation packages cater perfectly to the discerning Indian traveler’s preferences for a seamless holiday experience.

“India serves as an exceptional market for ClubMed. Across outbound tourism and aviation sectors, there’s a notable surge in demand. India’s prominence is surpassing many global markets for ClubMed, undergoing significant transformation,” noted Rachael Harding, CEO – ESAP Markets at ClubMed. Contrasting the pre-COVID era, Indian travellers now prioritize value over discounts and seek enriching experiences. ClubMed’s offerings aptly meet these evolving preferences.

Harding said, “Our focus lies in expanding the Club Med brand through a strategic overhaul of our marketing and promotional strategies. This entails diversifying our communication tactics, such as enhancing brand visibility through authentic experiences shared by Key Opinion Leaders (KOLs), bolstered by PR initiatives. Additionally, we aim to position Club Med as frontrunners in mountain vacations, while educating audiences about our premium and Exclusive Collection Club Med resorts to cater to the rising segment of High Net Worth households. Concurrently, we will maintain partnerships with key stakeholders while refining our distribution model to broaden our reach. Furthermore, we aim to capitalize on the emerging MICE (Meetings, Incentives, Conferences, and Exhibitions) potential to further bolster our market presence.”

Harding highlighted a significant shift in travel patterns, indicating that while previously, 90% of Indian travellers favoured Indian Ocean ClubMed properties, post-COVID, preferences have diversified. Presently, 40% opt for Indian Ocean destinations in Europe, Japan, and Baltic regions, while 35% prefer mountainous terrains, and the remaining 25% opt for global locations. Additionally, Indian travellers are extending their stays, embracing more activities, and showing increased interest in wellness and sustainability aspects of the resorts.