April 9, 2025 | Special Feature

All right, Indian travel experts, let’s talk about Saudi – the heart of Arabia. Not just as a rising star on the global tourism map, but as a real, bankable destination for your group travel clients—whether they’re budget-conscious, corporate high-flyers, or looking for an ultra-luxury escape.

With its tourism initiatives and consumer-focussed campaigns, Saudi isn’t just inviting the world in, it is curating experiences at every price point. The question is: How do you position it for your clients? Let’s break it down, segment by segment.

Ultra-Luxury Travel: The Next Big Playground for HNI Groups
If your high-net-worth (HNI) clients are looking for exclusivity and luxury, Saudi is rolling out the red carpet.

Stay Like Royalty: Resorts under The Red Sea Project and AMAALA are setting new benchmarks in luxury, offering private islands, overwater villas, and personalised concierge services.

Unique Experiences: Helicopter transfers over NEOM’s futuristic cityscapes, private-access heritage site tours, and Michelin-starred desert dining are just the tip of the iceberg.

Mid-Range Group Travel: Striking the Balance Between Comfort & Cost
The majority of Indian family groups, incentive travellers, and corporate will fall into this category—seeking premium experiences without splurging.
Accommodation: Four-star hotels with global standards are available at competitive rates.
Hospitality brands like Radisson and Hilton Garden Inn in Jeddah and Riyadh offer great packages.
Activities: Think guided Diriyah tours, desert dune bashing, Saudi Red Sea boat trips, and an evening at Riyadh’s entertainment hubs like Boulevard City and enjoying light and sound show at At-Turaif in Diriyah.
Shopping: With tax-free benefits on luxury brands, Indian groups love Saudi for retail therapy, especially in high-end malls and traditional souks.
Dining: The rise of fine dining, fusion and Indian restaurants means groups can enjoy a mix of local and international flavours, both vegetarian and non-vegetarian options without stretching their budget.

Budget Group Travel: Value-Driven Experiences That Impress
For Indian group travellers who want an immersive yet affordable experience, Saudi delivers.
Accommodation: Budget hotel chains and hostels are rising, offering clean, comfortable stays from $50 per night. For larger groups, serviced apartments in Jeddah, Riyadh, and Dammam are a steal.
Transport: Riyadh’s Metro service and intercity buses keep logistics simple.
Experiences: Old-world charm meets affordability in places like Al Balad, Historic Jeddah’s UNESCO-listed district, perfect for culture -loving groups.
Food: Indian travellers love value-for-money meals. Street eats like shawarma, mutabbaq (stuffed pancakes), and karak chai keep bellies and budgets happy.

The Competitive Advantage: Why Saudi Works for Indian Travel Experts
Saudi isn’t just another destination—it’s a fresh, high-investment, high-reward market. With sports, music, and entrainment events as well as FIFA 2034 approaching, expect its tourism infrastructure to skyrocket. For Indian tour operators and travel planners, it’s time to take charge. Whether crafting itineraries for budget-conscious explorers or organizing ultra-exclusive getaways, Saudi offers profitable, scalable, and dynamic tourism products.

For more information, check out www.VisitSaudi.com

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