You are here
Home > News > Desaru Coast Set to Announce its Largest Incentives Programme to Woo Indian Leisure Market, Wedding Planners and MICE Groups at Satte 2022

Desaru Coast Set to Announce its Largest Incentives Programme to Woo Indian Leisure Market, Wedding Planners and MICE Groups at Satte 2022

One of TIME Magazine’s World’s Greatest Places of 2021 and Malaysia’s newest and largest integrated destination, Desaru Coast Destination Resort (Desaru Coast) is set to announce its largest incentives package to entice Indian travellers, event planners and organisations to its pristine, idyllic coastal resort.

Presenting at SATTE 2022, South Asia’s leading travel trade show at India Expo Mart, Greater Noida – Delhi NCR, the destination team will reintroduce its fully completed product portfolio of globally renowned resorts and attractions to Indian trade partners as well as qualified India-based international events planners and buyers. India is a key and coveted source market in all categories for Desaru Coast. Returning for the fourth time, the destination will continue its focus on strengthening partnerships and forging new ones with key trade operators.

“The importance of the Indian market is undeniable for us at Desaru Coast and for this reason, Satte 2022 is the first international trade show for the destination since the pandemic. Our priority this year is to reengage and reintroduce our now fully operational destination to our Indian partners. This is the perfect opportunity to demonstrate Desaru Coast’s diverse offerings, infrastructure and readiness to welcome more Indian travellers to our destination,” said Roslina Arbak, Managing Director and Chief Executive Officer of Desaru Development Holdings One Sdn Bhd (DH1).

Roslina added, “And this year, we are prepared to announce our biggest incentive package to capture the much-desired Indian market. Our incentives will cut across all segments; leisure travellers, MICE groups of all sizes as well as the Indian wedding segment. Aside from our competitive stimulus offerings, we look forward to introducing our new signature MICE Reinvented – bespoke, experiential and authentic events in addition to our Wanderlust Destination Wedding offerings. In essence, we are ready to offer Indian travellers, planners and organisations an unforgettable beach holiday, destination wedding and MICE experience.”

Desaru Coast Globally Renowned Asset Portfolio Situated on the south-eastern coast of Johor, Malaysia, Desaru Coast, is home to a portfolio of globally renowned hotels and resorts, namely One&Only Desaru Coast, Anantara Desaru Coast Resort & Villas, The Westin Desaru Coast Resort, and Hard Rock Hotel Desaru Coast. Within its portfolio, the destination also houses the 45-hole award-winning scenic golf course – The Els Club Malaysia Desaru Coast, one of the region’s largest waterparks, Adventure Waterpark Desaru Coast and Desaru Coast Conference Centre. The destination provides an indulgent getaway for discerning leisure and business travellers alike.

Collectively, the destination holds an inventory of close to 800 rooms with indoor event spaces that can accommodate a total of more than 2300 delegates and is set along 17 kilometres of beachfront and unbounded, wide-open spaces for endless possibilities for events. As an integrated destination, delegates can stay at any one resort and yet spread activities and experiences across any of the other three resorts, attractions and outdoor experiences.

Easy Accessibility to Desaru Coast

Desaru Coast is a four-hour drive from the capital city of Kuala Lumpur. The destination is within the close proximity of three international airports; approximately three and a half hours from Kuala Lumpur International Airport (KLIA), Senai International Airport is an hour away, and Changi International Airport – one of the busiest airports in the world – is nearby within a two-hour drive.

Desaru Coast Ferry Terminal, the recently completed critical international connectivity infrastructure, will soon facilitate travel from Singapore’s Tanah Merah Ferry Terminal to the doorstep of the destination.

The next great MICE destination

In December 2021, Desaru Coast launched its MICE signature programme, MICE Reinvented, leveraging on its wide-open spaces to offer bespoke, experiential and authentic events that will inspire, rejuvenate and reconnect people. Through “MICE Reinvented”, Desaru Coast introduces five distinct event pillars for all occasions; i) Corporate Events, Reimagined, ii) Future-proof Conferences & Exhibitions, iii) Wanderlust Destination Weddings & Celebrations, iv) Sports & Such and v) Nature & Nurture. Programmes are designed and curated to meet any planner’s requirements and can be uniquely spread across the destination’s indoor and outdoor spaces.

Visitors can find out more about the latest updates and promotions on Desaru Coast’s offerings at the Tourism Malaysia Pavilion at SATTE 2020 – No. B42, Hall 10.