May 26, 2025 | Press Release

In a first for the Indian hotel industry, ECKO Hotels & Resorts has launched a bilingual website that includes Hindi as a language option—marking a significant step toward aligning digital hospitality with India’s linguistic and cultural identity.

In a move that blends symbolic pride with strategic insight, ECKO Hotels & Resorts has introduced Hindi as a language option on its newly launched website. This marks a first-of-its-kind initiative in the Indian hospitality sector, where English has long been the default for digital engagement. The change is not just a nod to national sentiment but also a timely response to the surge in domestic tourism.

Launched in April 2025 with a 100-key property in Uttarakhand, ECKO Hotels & Resorts positions itself as a brand committed to delivering immersive experiences rooted in Indian tradition. The bilingual website furthers that mission by ensuring Indian guests feel immediately at home—even online.

“We are extremely excited to launch our bilingual website with a focus on Hindi, our national language,” said Perkin Rocha, Founder and CEO of ECKO Hotels & Resorts. “It is an honour to be one of the first hotel chains in India to do so. We are proud of our rich cultural heritage and languages, and our website is testimony to that.”

While international users can navigate the site in English, the inclusion of Hindi reflects a deeper philosophy: that hospitality should speak the language of the guest—literally and figuratively. The brand is also planning to introduce French, German, Spanish, Chinese, and Japanese versions of its site in the near future, catering to a wider global audience.

ECKO’s vision goes beyond language. The company aims to set new benchmarks in experiential travel by blending Indian cultural elements—art, cuisine, architecture, and service etiquette—with international standards of comfort and hospitality. Each property is designed to offer an emotionally resonant experience that mirrors the richness of India’s heritage.

With its debut property in Uttarakhand, ECKO is tapping into India’s growing appeal as both a domestic and international travel destination. The focus on local integration and authentic hospitality signals a fresh direction for Indian hotels looking to differentiate themselves in a competitive market.

The launch of a Hindi website may appear like a simple UX update, but for ECKO Hotels & Resorts, it’s a statement of identity and intent. As India’s tourism ecosystem becomes more inclusive and culturally attuned, ECKO’s bilingual platform could be the blueprint for the next wave of hospitality innovation.