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Goibibo’s new campaign ‘Apna Rule Toh Full Vasool’

Travelling is therapeutic as it liberates everyone from anything holding them back. From planning to booking, to enroute the journey, to making lifelong memories –the overall joy and gratification one experiences from travelling is often beyond words. To help make travelling more delightful and fulfilling for millions of travellers, Goibibo, India’s second largest online travel brand, recently announced its campaign ‘Apna Rule Toh Full Vasool’ to help its customers derive and enjoy maximum travel benefits and value, and new experiences from their travel plans. As part of the campaign, the company has announced Daily Steal Deals for top-rated hotels and last-minute flight bookings on its platform. Customers will now be able to unlock more than 1000 new deals everyday on Goibibo.

With the core message –‘Apna Rule Toh Full Vasool’, the narrative echoes the demands of travellers as they rightfully seek maximum value from their travel plans, along with Goibibo’s promise of continuing to offer unbeatable value to its customers. To bring alive the campaign, the company has rolled out a series of digital films that are packed with humor and wit. The narrative is alluring and relatable as it celebrates some of the moments and conversations from our daily lives such as ‘toothpaste ka full vasool’ and ‘buffet ka full vasool’.

Sharing thoughts on the campaign, Sunil Suresh, Chief Marketing Officer, Goibibo said, “Today, India’s evolved travellers seek value-based offerings that allow them to make conscious travel choices, provide more flexibility and offer maximum benefits when planning or booking travel. Our new campaign has been designed to solve for these demands of travellers by continuing to extend highest value through steal-worthy daily deals for our hotel and flight bookers on the platform. #ApnaRuleTohFullVasool is a depiction of the common philosophy of any consumer who seeks maximum value and higher returns from any purchase –thus, becoming our campaign’s core idea, Travel Ka Full Vasool.”

Dheeraj Renganath, Executive Creative Director, MagicCircle Communications said, “Goibibo’s commitment to always delivering unbeatable value in travel, is only matched by the ingenuity of the Indian consumer in extracting value from everything. Hence, #ApnaRuleTohFullVasool is not just the brand’s ethos, but also a celebration of our consumer’s philosophy. We brought the idea alive by setting the brand conversation in the context of relatable, contemporary & endearing vasool moments.”