Grecotel Hotels & Resorts: Elevating Greek Luxury for Indian Travellers Product Reviews By Anita Jain Shah | January 16, 2025 Grecotel Hotels & Resorts, Greece’s leading luxury hospitality brand, has made a significant mark in the Indian travel trade market since its partnership with Sunny Katara’s Mumbai-based representation company, Elysian, in April 2024. With 40 opulent properties spread across Greece, Grecotel exemplifies a blend of traditional Greek elegance and modern luxury, offering travellers an unmatched experience. However, for the Indian market, the brand is pushing forward 12 key hotels (in the first phase) which fits in perfectly for the Indian travel segments. A Growing Bond Between Greece and India Recognizing the potential of the Indian market, Grecotel has taken strategic steps to deepen its presence. Vangelis Vassiliou, the Global Sales Head, recently concluded a multi-city visit to New Delhi, Chennai, Ahmedabad, and Mumbai on the sidelines of OTR (Outbound Travel Roadshow). This tour aimed to connect with travel trade experts and understand the evolving preferences of Indian travellers. “With the rise in demand for luxury travel and increased connectivity, we see India as a key market for Grecotel’s growth,” Vassiliou shared, underscoring the group’s confidence and commitment to enhancing its visibility in India. With direct flights launching between New Delhi and Athens from 2026, the market will surely record a surge in travel demand. Sunny Katara echoed this optimism, highlighting strategic initiatives like intensive training programs for Indian travel partners, education on Grecotel’s unique offerings, and leveraging platforms like TBO and Ottila. “We’re streamlining Grecotel’s presence on trade platforms and ensuring partners understand the brand’s USPs,” said Katara. Luxury That Resonates with Indian Travellers Grecotel’s properties are strategically located in iconic destinations such as Athens, Crete, Corfu, and Mykonos. Each hotel is designed to reflect the local culture, ensuring an authentic Greek experience. Indian travellers, known for their appreciation of curated experiences, will find Grecotel’s offerings perfectly tailored to their tastes. From beachfront villas with private pools to bespoke dining experiences featuring local and international cuisines, every aspect of a Grecotel stay is designed to delight. Grecotel Hotels & Resorts, Greece’s leading luxury hospitality brand, has made a significant mark in the Indian travel trade market since its partnership with Sunny Katara’s Mumbai-based representation company, Elysian, in April 2024. With 40 opulent properties spread across Greece, Grecotel exemplifies a blend of traditional Greek elegance and modern luxury, offering travellers an unmatched experience. However, for the Indian market, the brand is pushing forward 12 key hotels (in the first phase) which fits in perfectly for the Indian travel segments. A Growing Bond Between Greece and India Recognizing the potential of the Indian market, Grecotel has taken strategic steps to deepen its presence. Vangelis Vassiliou, the Global Sales Head, recently concluded a multi-city visit to New Delhi, Chennai, Ahmedabad, and Mumbai on the sidelines of OTR (Outbound Travel Roadshow). This tour aimed to connect with travel trade experts and understand the evolving preferences of Indian travellers. “With the rise in demand for luxury travel and increased connectivity, we see India as a key market for Grecotel’s growth,” Vassiliou shared, underscoring the group’s confidence and commitment to enhancing its visibility in India. With direct flights launching between New Delhi and Athens from 2026, the market will surely record a surge in travel demand. Sunny Katara echoed this optimism, highlighting strategic initiatives like intensive training programs for Indian travel partners, education on Grecotel’s unique offerings, and leveraging platforms like TBO and Ottila. “We’re streamlining Grecotel’s presence on trade platforms and ensuring partners understand the brand’s USPs,” said Katara. Luxury That Resonates with Indian Travellers Grecotel’s properties are strategically located in iconic destinations such as Athens, Crete, Corfu, and Mykonos. Each hotel is designed to reflect the local culture, ensuring an authentic Greek experience. Indian travellers, known for their appreciation of curated experiences, will find Grecotel’s offerings perfectly tailored to their tastes. From beachfront villas with private pools to bespoke dining experiences featuring local and international cuisines, every aspect of a Grecotel stay is designed to delight. USPs That Set Grecotel Apart What makes Grecotel a standout in luxury hospitality? Its commitment to sustainability is noteworthy, with eco-friendly practices integrated into every property. Locally inspired designs and architecture pay homage to Greece’s rich heritage, while world-class wellness programs, including award-winning spas, promise rejuvenation. For families, Grecotel’s all-inclusive resorts offer a range of activities for children, ensuring a fulfilling holiday for all age groups. Couples and honeymooners can indulge in romantic retreats, private dining by the sea, or explore Greece’s stunning landscapes. Tips for Travel Agents For Indian travel agents, understanding Grecotel’s versatility is key. From promoting wellness retreats at Cape Sounio to family-friendly stays at Creta Palace, there’s a property for every client profile. Highlighting unique experiences like farm-to-table dining and cultural tours can further captivate discerning Indian travellers. A Promising Future As Grecotel continues its journey in the Indian market, the group’s emphasis on authentic Greek experiences, sustainability, and bespoke luxury promises to resonate deeply with Indian travellers. With dedicated efforts from Elysian and the growing appeal of Greece as a destination, Grecotel is set to redefine luxury holidays for Indian audiences. View this post on Instagram A post shared by The Digital Travellers (@digitaltravellers) Share this:FacebookX