Indian Travellers Boost Japan’s Tourism Receipts with Longer Stays, Higher Spending in 2024 News May 26, 2025 | Press Release Indian travellers are charting a new course through Japan—one that goes beyond cherry blossoms and bullet trains, to immersive local experiences, longer stays, and record-breaking spending. According to fresh data released by the Japan Tourism Agency and shared by the Japan National Tourism Organisation (JNTO) Delhi Office, 2024 marked a turning point in how Indian tourists experience the Land of the Rising Sun. Indian visitor numbers reached approximately 233,000 between January and December 2024, and their collective impact was more than just visible—it was economic. Indian tourists spent an estimated ¥56.1 billion (approx. INR 3,366 crore) during their stays, with the per capita spending surging 53.6 per cent compared to pre-pandemic levels in 2019. On average, each Indian traveller spent ¥241,590 (approx. INR 1.45 lakh), reflecting a conscious shift toward quality travel—comfortable stays, authentic culinary experiences, and shopping for Japan’s famously meticulous products. Even more telling is the average stay duration: 16.3 nights. In a world of whirlwind vacations, Indian visitors are choosing to slow down and soak in Japan’s unique blend of ancient traditions and cutting-edge modernity. Beyond First Impressions: From Tokyo to Tohoku While the iconic Golden Route—Tokyo, Kyoto, Osaka, and Hiroshima—remains a popular starting point for 64.9 per cent first-time Indian visitors, repeat travellers are setting their sights beyond the familiar. Regional destinations like Hokkaido, Tohoku, and Shikoku are witnessing a gradual rise in Indian footfall, drawn by quieter landscapes, seasonal beauty, and cultural depth without the crowds. In line with this trend, JNTO Delhi is actively promoting travel beyond the Golden Route, encouraging travellers to venture into hidden gems that offer everything from snow festivals and samurai towns to tranquil hot springs and farm stays. This evolving interest is reflected in the sharp 24.8 per cent year-on-year growth in Indian arrivals in Q1 2025. Even February, traditionally a lean month, saw a 29 per cent spike, driven largely by Indian travellers discovering the magic of Japanese winters and the “powder snow” of Hokkaido. April 2025 further broke records, with 37,300 Indian arrivals, making it the highest-ever monthly total—aligned perfectly with the sakura (cherry blossom) season. Who’s Travelling and Why The primary purpose for most Indian visitors remains leisure (41.8 per cent), followed by business (14.7 per cent), and visiting friends and relatives (8.4 per cent). Interestingly, there’s also a growing uptick in MICE (Meetings, Incentives, Conferences, Exhibitions) and B2B excursions, particularly to less-explored regions—signalling Japan’s increasing appeal for corporate group travel and business networking. Despite the rise in FIT (Free Independent Travel), Indians still value structure with flexibility. A significant 86.9 per cent of leisure travellers plan trips independently, but prefer customised package tours that include essentials like flights, hotels, and sightseeing. It’s a model that offers autonomy without logistical headaches—especially useful in a country where planning rail passes, regional flights, or local experiences can be overwhelming without guidance. Where the Money Goes: Prioritising Comfort and Culture Indian tourists are thoughtful spenders, prioritising accommodation (43.2 per cent)—a nod to the growing demand for comfort and premium stays that elevate the travel experience. Shopping (19.5 per cent) comes next, as Indian visitors snap up Japanese sweets, skincare, fashion, and quirky souvenirs. Food and beverages (19.4 per cent) closely follow, suggesting a deepening love for Japanese culinary culture—from sushi and ramen to matcha desserts and izakaya dining. Transportation (14.3 per cent), driven largely by the convenience of the Shinkansen bullet trains and regional connectivity, is another key spend area, while attractions and amusement account for 3.6 per cent—including everything from geisha performances to theme parks. A New Cultural Bridge: India Pavilion at Expo 2025, Osaka Adding cultural resonance to this travel boom is the India Pavilion—Bharat, now open at Expo 2025 in Osaka. More than just a visual showcase, it’s a multi-sensory celebration of India’s ancient values and future-forward innovations. Visitors journey through the Lotus Courtyard, with symbolic icons like Padmapani and the Bodhi Tree, step into the Oneness Lounge, inspired by sacred mandapas, and marvel at a scale model of Chandrayaan-3, proudly representing India’s space ambitions. Above all, the Geo-light Mesh Rooftop, embedded with 72,576 LED lights, lights up the Expo grounds and metaphorically, India’s growing presence in the global narrative. The Road Ahead With Indian travellers showing a clear preference for immersive, meaningful, and curated travel, Japan is positioning itself not just as a destination—but as a journey of discovery. From the neon-lit bustle of Tokyo to the quiet countryside in Tottori, and now with a stronger presence at global showcases like Expo 2025, Japan is striking the right chord with Indian visitors who seek stories, not just selfies. And if the current numbers are any indication, this cultural and tourism exchange is just getting started. Share this:FacebookX