September 12, 2024 | Press Release

The Israel Ministry of Tourism (IMOT) recently made a strong impression at the 7th edition of the Business & Luxury Travel Mart (BLTM) 2024, India’s premier trade show for business, luxury, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. Held at the India International Convention Centre (IICC) in New Delhi, the event served as a key platform for IMOT to connect with key players from India and abroad, further boosting its reputation as a prime destination for luxury and business travel.

During the three-day event, IMOT showcased Israel’s diverse travel experiences, with a focus on its rich historical and cultural offerings combined with cutting-edge modern amenities. The Israel pavilion attracted significant attention from buyers, travel trade partners, industry professionals, and media, emphasizing the country’s appeal for both business and leisure (Bleisure) travellers.

Amruta Bangera, Director of Marketing, Israel Ministry of Tourism, India, highlighted the importance of India as one of Israel’s top source markets for outbound tourism. “BLTM 2024 has given us a valuable opportunity to engage with decision-makers in the Business+Leisure and MICE segments. Israel has implemented robust safety protocols to ensure secure and enriching experiences for our Indian guests,” she said, underscoring the growing interest in MICE and Bleisure travel from India.

The pavilion highlighted Israel’s state-of-the-art MICE facilities, unique team-building opportunities, and luxury accommodations, with an emphasis on traveler safety. IMOT representatives provided updates on safety measures and travel guidelines to reassure visitors. This participation aligns with IMOT’s broader strategy to establish Israel as a leading destination for Indian MICE and luxury travellers.