November 27, 2024 | Press Release

BRANDit has been appointed as the integrated sales, marketing, and PR agency in India for the Kenya Tourism Board (KTB), marking a significant milestone in Kenya-India tourism relations. The leading tourism representation company will take charge of positioning Kenya as a premier outbound destination for Indian travellers.

India has consistently ranked among the top five source markets for Kenya, significantly contributing to its tourism growth. Recognizing this immense potential, KTB has chosen BRANDit to spearhead trade and marketing initiatives for the MagicalKenya brand, with a focus on enhancing engagement and expanding Kenya’s appeal among Indian tourists.

Commenting on the appointment, KTB’s CEO June Chepkemei said, “India continues to be vital for Kenya. BRANDit’s expertise, trade relations, and deep understanding of the Indian tourism landscape make them an ideal partner as our Market Development Representative. We are confident that the collaboration will drive greater engagement and interest, further solidifying Kenya’s position as a must-visit destination.”

As the appointed representative, BRANDit will work towards fostering strategic collaborations and introducing new tourism segments and routes. Lubaina Sheerazi, CEO & Co-founder of BRANDit, stated, “Kenya has always been special for us. Our goal is to establish it as a year-round destination beyond the Great Migration season and promote it in a more holistic, sustainable manner. We have devised a plan that would bring a fresh perspective to how Indians should explore Kenya.”

With its extensive representation expertise and a tailored roadmap for Kenya’s success story in India, BRANDit is set to strategically promote unforgettable leisure, nature, adventure, and luxury experiences, making Kenya an even more attractive destination for Indian travellers.