July 31, 2024 | Press Release

The Louisiana Office of Tourism, the official travel authority for the state of Louisiana in the USA, has announced the appointment of Sartha Global Marketing LLP as its representative office in India. This strategic collaboration aims to enhance the visibility of Louisiana’s unique culture, vibrant festivals, and diverse attractions among Indian travellers through comprehensive travel trade and public relations programs.

Louisiana, a state known for its rich cultural tapestry and historical significance, offers a blend of French, Spanish, and African influences. This cultural fusion is evident in the state’s music, cuisine, architecture, and festivals. From the lively celebrations in New Orleans to the historic plantation homes along the Mississippi River, the tranquil swamps of the Atchafalaya Basin, and the authentic Cajun lifestyle at Vermilionville in Lafayette, Louisiana presents a wide array of experiences that celebrate its heritage and natural beauty.

The state’s diverse offerings make it an ideal destination for Indian culture enthusiasts, food lovers, nature aficionados, festival-goers, and adventure seekers. Louisiana provides a range of accommodation options, including luxurious casinos, full-service resorts, charming bed-and-breakfasts, and scenic cabins. The state’s excellent air connectivity, with multiple airports including the Louis Armstrong New Orleans International Airport, ensures easy access for visitors.

Doug Bourgeois, Assistant Secretary of Tourism, expressed his excitement about the partnership with Sartha Global Marketing, saying, “We’re excited to be working with Sartha Global Marketing on sharing all the ways you can Feed Your Soul in Louisiana. India is a wonderful country, and it’s home to people who love to experience culture, food, outdoors, and more. Louisiana is the perfect destination to find those authentic experiences.”

Sheema Vohra, Managing Director of Sartha Global Marketing LLP, also shared her enthusiasm about promoting Louisiana in India. “We are delighted to have this opportunity to promote the Louisiana Office of Tourism in India. Known for its vibrant history, culture, and celebrations, Louisiana is a unique destination bound to captivate travellers seeking rich cultural experiences. The Bayou State is a fantastic addition to all East Coast and Southern itineraries, offering a wealth of attractions and immersive experiences to Indian visitors,” she said.

With this new representation, the Louisiana Office of Tourism hopes to inspire more Indian travellers to explore and experience the state’s distinctive charm and hospitality.