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Melange by MTF Events: Redefining Travel Trade Shows in India

June 26, 2024 | By Anita Jain Shah

Announced just last month, Melange by MTF Events is making waves in the travel industry as it gears up to become a landmark event. Scheduled for September 19-20, 2024, at the Jio Convention Centre in Mumbai, the show is set to attract travel trade professionals from across India.

Pradip Saboo, Co-Organiser of Melange and Founder Member of MTF Events, highlighted the unique nature of this event, stating, “Melange is a hybrid model in between a trade show and a road show. Though the venue is iconic and the setup will be grand, the visitors will be serious buyers and not just casual strollers or non-serious players.”

Saboo also mentioned plans to incorporate food and beverage elements to enhance the experience for both exhibitors and visitors. Additionally, there may be a party after 7 pm at the venue, adding another layer of fun and excitement for all attendees.

The MTF Events team aims to gather around 150 exhibitors and 2000 genuine buyers representing approximately 1200 travel agencies. Travel experts from cities like Pune, Nashik, Surat, Kolhapur, Nagpur, Ahmedabad, Amravati, Navsari, Baroda, and Aurangabad will be present, showcasing the event’s wide reach.

Prominent brands such as Resorts World Cruises, Disney Cruise Line, Cordelia Cruises, Ottila International, Atmosphere Hotels & Resorts, BINGO, Guideline Travels, ARK Travel Group, and Sun Siyam have already registered as exhibitors, signalling the show’s potential success.

Emphasising the exclusivity of the event, Saboo added, “A very important aspect of the event is that all present at the venue are either exhibitors or genuine approved buyers. To be an approved buyer, one needs to be in retail travel operations and not part of any B2B activity. Be it an airline, hotel, DMC, rep company, or even a tourism board, unless they are an exhibitor, they unfortunately can’t attend the show.”

While India already hosts some of Asia’s biggest travel trade shows like SATTE and OTM, carving out a niche for another show might seem challenging. However, with Melange being organised by travel trade experts of the industry, it presents a promising opportunity and a positive outlook, standing true to “By the industry, for the industry concept”.

Melange by MTF Events is not just another travel trade exhibition; it is a pioneering event poised to redefine the landscape of travel trade shows in India.

About MTF Events:

MTF Events previously held the MTF Cricket Event, successfully completing two seasons in Mumbai. Notably, that show focused solely on the Mumbai travel fraternity. The MTF—also known as the Mumbai Travel Fraternity—is a community of travel trade experts united on one platform with the aim of helping each other grow in business. Their website states, “Founded by three industry veterans – Pradeep Saboo of Guideline Travels, Sameer Karnani of Arunodaya Travels, and Rajat Bagaria of Shrishti Tours & Travels – MTF Events is dedicated to fostering connections, innovation, and growth within the travel sector.”