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Mélange Debuts with a Refreshing Take on Travel Trade Shows in Mumbai

September 21, 2024 | By Anita Jain Shah

The inaugural edition of Mélange, organised by the Mumbai Travel Fraternity (MTF), made a significant impact on the city’s travel trade show scene. Held from September 19-20 at the Jio Convention Centre, the two-day event featured 210 exhibitors and stood out for its unique approach to exhibitions.

Unlike traditional shows with elaborate stalls, Mélange embraced a minimalistic, open layout, allowing for easy navigation and more genuine interactions between attendees. The event’s carefully curated exhibitors and visitors ensured meaningful conversations, departing from the overwhelming crowds typically seen at such events.

Highlights included the use of unique visitor badges and a central stage for live music performances, though the frequency of performances could have been reduced. Minor issues like long queues for complimentary vouchers were noted but didn’t overshadow the overall experience.

Mélange’s relaxed atmosphere and focus on quality interactions made it a refreshing alternative to conventional travel exhibitions. With plans for an annual recurrence, MTF Events has set a high bar for future editions of Mélange.

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