July 2, 2025 | Press Release

MMGY Global, the world’s leading integrated marketing and communications firm for the travel, tourism, and hospitality industry, has officially marked its entry into Asia-Pacific with the acquisition of Think Strawberries, a premier travel representation company with operations across India and the Gulf Cooperation Council (GCC) region.

This strategic move gives MMGY Global its first direct foothold in South Asia and the Middle East — two of the most dynamic and rapidly growing outbound travel markets globally. With this acquisition, Think Strawberries will now operate as MMGY Think Strawberries, strengthening MMGY’s global footprint to 16 offices with over 650 professionals worldwide.

“For years, we’ve partnered with global brands seeking to engage high-value travellers in India and the GCC,” said Katie Briscoe, CEO of MMGY Global. “This investment amplifies our capabilities with deeper local insight, stronger cultural fluency and an on-the-ground network that’s second to none.”

Founded in 2011, Think Strawberries has become synonymous with premium travel representation, delivering tailored sales, marketing and destination consulting services for clients like the Maldives, Saudi Arabia, Portugal, Disneyland Paris, and Dubai Holding Entertainment. The company has built a strong reputation for its culturally attuned storytelling and successful market entry strategies across India and the Gulf.

Founder Amit Kishore will continue to lead the charge as Managing Director and Head of Strategy for the region. Long-time leaders Munnmunn Marwah and Sanya Zaidi will oversee operations in India and the GCC, respectively.

“Joining MMGY Global gives us access to world-class tools, data-driven insights and a truly international platform,” said Kishore. “More importantly, it aligns with our vision to craft more meaningful, strategic connections between brands and travellers.”

The move comes at a pivotal time, as India and the GCC witness record-breaking outbound travel growth, and destination marketing becomes increasingly personalised and experience-driven. MMGY Think Strawberries aims to become the gold standard in destination storytelling and representation across these markets.

The transaction was supported by a roster of legal and advisory firms: MMGY Global was advised by PwC and Associates (tax) and legal counsel Jones Day and AZB & Partners. Think Strawberries was represented by Parakram Legal, with Rakesh Khanna & Associates and Deloitte offering transaction advisory.

As per the official release, MMGY Global remains committed to promoting travel as a bridge to cultural understanding, with its latest move signifying a powerful step toward a more connected and inclusive global tourism ecosystem.