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Moroccan National Tourism Office Hosts Successful Familiarization Trip for Indian Tour Operators

June 28, 2024 | Press Release

The Moroccan National Tourism Office (MNTO) recently organized a Familiarization Trip for Indian tour operators from Mumbai, Delhi, and Ahmedabad. Held from June 7th to 14th, 2024, the trip was designed to showcase Morocco’s diverse attractions and establish stronger tourism ties between the two countries.

A Journey Through Morocco’s Vibrant Cityscapes

The tour commenced in Casablanca, where participants were immediately drawn into the city’s vibrant atmosphere. They visited the awe-inspiring Hassan II Mosque, one of the largest mosques in the world, which stands as a testament to the exquisite craftsmanship and architectural prowess of Morocco. The group then traveled to Rabat, where they explored the historic Chellah site, a medieval fortified Muslim necropolis with roots dating back to the Phoenician and Roman periods.

Cultural Immersion in Marrakech

In Marrakech, the group delved into the city’s enchanting allure, starting with the bustling Jemaa el-Fna square. This iconic marketplace is renowned for its lively atmosphere, with street performers, food stalls, and a plethora of shopping opportunities. Participants also visited the Jardin Majorelle Garden, a tranquil oasis filled with exotic plants, and the Yves Saint Laurent Museum, which celebrates the legendary fashion designer’s work and connection to Morocco. The tour of Marrakech was further enriched by a visit to the Bahia Palace, a stunning example of Moroccan architecture and design from the late 19th century.

A Night in the Desert

One of the highlights of the trip was a magical night at the Agafay Camp. Set against the serene backdrop of the desert, the camp experience included traditional music and dance, offering participants a unique glimpse into Moroccan culture. The desert’s tranquil ambiance provided a perfect setting for relaxation and reflection after days filled with exploration.

Gastronomic Delights

Throughout the trip, participants savored the best of Moroccan and Indian cuisine. The fusion of flavors offered a delightful culinary experience, highlighting the rich gastronomic heritage of both countries. From aromatic tagines to spicy curries, the meals were a feast for the senses, reflecting Morocco’s diverse culinary landscape.

Shopping Extravaganza in Agadir

The adventure concluded in Agadir, where the group visited the bustling Souk El Marketplace. Here, they indulged in the rich scents of spices and explored stalls selling the world-famous Argan oil products. The marketplace was a treasure trove of traditional Moroccan goods, providing ample opportunities for the participants to shop for unique souvenirs.

Strengthening Tourism Ties

The Familiarization Trip organized by the Moroccan National Tourism Office successfully showcased Morocco’s diverse attractions to the Indian tour operators. By experiencing the country’s vibrant cities, rich cultural heritage, and stunning landscapes firsthand, the participants gained valuable insights into what makes Morocco a unique travel destination. The trip not only strengthened tourism ties between India and Morocco but also paved the way for future collaborations and increased tourism exchange between the two nations.


The Familiarization Trip was a testament to Morocco’s commitment to promoting its tourism industry and fostering international connections. With its rich history, vibrant culture, and breathtaking landscapes, Morocco continues to captivate the hearts of travellers worldwide. The success of this trip is a promising sign of more fruitful partnerships and increased tourism between Morocco and India in the years to come.