Press Release | January 16, 2025

Morocco is setting its sights on becoming a must-visit destination for Indian travellers, aiming to welcome 100,000 Indian visitors by 2026. The country is intensifying its tourism strategies by promoting cultural exchanges, luxury experiences, and improved connectivity—elements designed to captivate India’s booming outbound travel market.

In a significant move to bolster its presence in India, Morocco-based destination management company L’Atelier du Voyage has partnered with Inzik Hospitality, appointing the latter as its official representative across key Indian regions, including the West, North, and East. This strategic collaboration is expected to significantly enhance the visibility and accessibility of Moroccan travel experiences for Indian tourists.

Crafting Unique Moroccan Journeys

L’Atelier du Voyage, known for its bespoke travel experiences, brings together a team of over 150 professionals, including more than 30 Indian team members stationed across Morocco. The company curates a wide array of journeys that cater to diverse traveler preferences—from adventurous excursions to luxurious retreats. Signature experiences include:

Hot air balloon rides over Marrakech, paired with traditional breakfasts.
Three-day desert adventures featuring camel rides across golden sands.
Scenic balloon flights over the majestic Atlas Mountains.
Beyond these highlights, the company ensures personalized assistance in every city, offering exclusive access to Morocco’s hidden gems and vibrant cultural tapestry.

Forging a New Path for Indian Travellers

“India’s growing interest in unique travel experiences aligns perfectly with the bespoke services we offer,” said Anshul Vasnani, Inbound Operations Head at L’Atelier du Voyage. “Partnering with Inzik Hospitality allows us to tap into this dynamic market, leveraging their expertise and network to cater to the increasing demand for personalised journeys to Morocco.”

Munib A.H. Birya, Director of Inzik Hospitality, echoed this enthusiasm, stating, “Morocco’s blend of adventure, culture, and luxury resonates deeply with Indian travellers. Representing L’Atelier du Voyage enables us to introduce Indian tourists to Morocco’s exceptional experiences in a way that is both unique and unforgettable.”

A Growing Appeal for Morocco

As Indian travellers increasingly seek immersive and luxurious travel options, Morocco stands out with its rich history, breathtaking landscapes, and vibrant culture. The partnership between L’Atelier du Voyage and Inzik Hospitality is poised to cater to this demand, offering exclusive Moroccan experiences tailored to Indian preferences.

With this strategic alliance, Morocco is positioned to strengthen its appeal among discerning Indian tourists, further solidifying its status as a top global destination for luxury and adventure.