You are here
Home > News > Norwegian Cruise Line to step up its marketing efforts in India in 2021

Norwegian Cruise Line to step up its marketing efforts in India in 2021

In a bid to encourage Indian travellers to cruise, Norwegian Cruise Line Holdings, the parent company of Norwegian Cruise Line (NCL), announced to increase its marketing efforts in the Indian market in 2021. Apart from multiple digital marketing campaigns focused on the B2C market, the cruise liner will also engage with travel partners on multiple levels. The company recently announced the arrival & sailings of Norwegian Spirit and Norwegian Sun in Asian waters for the first time from October 2021.
Addressing the media during a virtual press meet, Ben Angell, Vice President & Managing Director – Asia Pacific region, Norwegian Cruise Line said, “We have received excellent response and bookings from the Indian market in the last few years, thanks to an excellent team we have in India. Despite the pandemic, we are still getting inquiries and even a few bookings from India which makes us more confident about this market. Our challenge for 2021 is to grow our market share and we are confident that it will improve. We are investing more and will step up our game in 2021. There have been times when India was the biggest revenue generator for NCL from the Asian market and with more investment, we are looking at fast track recovery and beyond.”

The company launched multiple social media campaigns to keep up the cruise holidays spirit among travellers. The company recently launched ‘Feel Free’ campaign to capture the travellers’ sentiments and to make them feel positive about the future.

Norwegian Spirit
Norwegian Spirit will embark on a 14-day cruise from Dubai to Singapore, November 22, 2021, with port stops that include Mumbai, Goa, Mangalore and Cochin, India; Colombo, Sri Lanka; Phuket, Thailand; and Langkawi, Penang and Kuala Lumpur, Malaysia. Sailing December 6, 2021, the vessel will then travel for 17 days from Singapore to Sydney, calling Semarang, Surabaya, Bali (overnight) and Komodo, Indonesia, and Darwin, Cooktown, Cairns, Airlie Beach and Brisbane, Australia.

A 10-day cruise departs Bali to Hong Kong on April 9, 2022, calling at Singapore, Ho Chi Minh City, Nha Trang, Hue/Da Nang and Hanoi; a 12-day cruise from Tokyo to Hong Kong will leave May 8 for Mount Fuji and overnight in Kyoto, Japan; and Beijing, Shanghai and overnight in Hong Kong.

A shorter five-day round-trip from Hong Kong to Japan will leave September 30, 2022, with Ishigaki, Naha and Okinawa on the itinerary. An eight-day Tokyo round trip will depart April 30, 2022, with stops including Yokohama, Tokyo, Japan, Taipei, Keelung, Taiwan, Ishigaki, Japan and Miyakojima, Okinawa, Japan.

Norwegian Sun
Norwegian Sun will sail year-round in the region from October 2021, calling at several new destinations including Muara in Brunei, along with Manila and Coron in the Philippines. The vessel will embark on a 10-day round-trip cruise from Tokyo, departing November 9, 2021, calling at Mount Fuji, Nagoya, Kyoto, Beppu, Nagasaki, Kagoshima, Japan; and Busan, South Korea. Departing January 28, 2022, from Hong Kong the ship will then sail on a five-day round-trip to Naha, Okinawa, while five-night round-trips from Hong Kong to Okinawa will coincide with the Chinese New Year season, from January 28 to February 2, 2022.

An 11-day cruise from Hong Kong to Bangkok will leave on February 2, 2022, calling at Manila and Coron, Philippines; Kota Kinabalu, Malaysia; Muara, Brunei; and Ho Chi Minh City, Vietnam. On February 13, the ship will take another 11-day cruise from Bangkok to Singapore, stopping at Ko Samui, Thailand; Nha Trang and Ho Chi Minh City, Vietnam; and Melaka, Langkawi, Penang and Kuala Lumpur, Malaysia.
Norwegian Sun will sail Bangkok to Hong Kong on March 7 to Singapore with an overnight stay, calling at Ho Chi Minh City, Nha Trang, Hue/Da Nang and Hanoi, Vietnam. A 12-day cruise from Hong Kong to Tokyo will leave on March 18, calling at Taipei, Taiwan; and Naha, Miyakojima, Kochi, Himeji, Kyoto and Nagoya, Japan.