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Priyanka Nijhawan | Goal Diggers | #ThisIsWhatAWomanWants

If there’s anything we’ve learned from the last few years, it’s that unless it’s in black and white, or with wild colours, or showcasing women making strong expressions and screaming, a video celebrating International Women’s Day isn’t powerful enough. If you think Women’s Day is overrated, look at the campaigns around it – the drama of diversity, the celebration of colour, the ramifications of religion, the flawlessness of fatness, and the overall belief that if we remind women that their #StruggleIsReal, it’ll be as much of a celebration than anything else. Right? Or maybe, just maybe, we could try something different.

This #IWD, in collaboration with Junio Smart Card for kids, The Digital Travellers skipped the formula, ditched the dogma, and got real. With our #GoalDiggers series, we tell you #ThisIsWhatAWomanWants. This week we feature Priyanka Nijhawan, Director – Representations, Nijhawan Group.