January 21, 2025 | Press Release

Ras Al Khaimah Tourism Development Authority (RAKTDA) is making waves in the Indian market by appointing BRANDit as its official PR agency, marking a strategic move to boost the emirate’s appeal to Indian travellers. This collaboration aims to position Ras Al Khaimah as the go-to Middle Eastern destination for unique travel experiences.

As the region’s tourism sector sees increasing demand for diverse experiences, BRANDit will lead the charge in promoting Ras Al Khaimah’s pristine beaches, towering mountains, luxury resorts, and rich cultural heritage. With a focused campaign strategy, the agency will work closely with key media and travel industry stakeholders to establish the emirate as a must-visit destination in India.

The partnership aligns with the growing popularity of Ras Al Khaimah among Indian families, adventure seekers, couples, and the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, as well as destination weddings. The emirate’s seamless connectivity, diverse offerings, and unique combination of relaxation, adventure, and culture make it an increasingly appealing choice for all types of travellers.

BRANDit’s campaign will leverage media engagement, influencer partnerships, and familiarisation trips to shine a spotlight on Ras Al Khaimah’s diverse tourism products. The agency aims to elevate the destination’s visibility, especially in the rapidly growing segments of destination weddings and MICE tourism, capitalising on the rising demand from Indian travellers for memorable and tailored celebrations abroad.

Through strategic communication and creative storytelling, the partnership is poised to elevate Ras Al Khaimah’s reputation in India, fostering a strong, long-lasting connection with Indian travellers seeking exceptional travel experiences.