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Rising Momentum of Indian MICE Travel to South Korea

In an upcoming corporate endeavour, South Korea eagerly awaits the arrival of a contingent of financial professionals from India. The group, comprising 3,400 employees from various parts of India, is slated to visit Korea between the 11th and 30th of October as part of their International Training Programs.

MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) from India to Korea has been witnessing a steady rise this year, with numerous corporations from diverse sectors sending their employees for meetings and incentive tours. Consequently, this has contributed to an upswing in the overall traveler count from India to Korea, which has reached 71,715 by the end of August.

Myongkil Yun, Director, Korea Tourism Organisation (KTO) India, expressed his thoughts on this positive development. He emphasised MICE as a crucial sector of focus in India and acknowledged the growing interest and actual travel to Korea, which indicates that their promotional endeavours are yielding fruitful results. Yun further highlighted the continuous updates to incentive schemes for MICE groups, aimed at providing the best benefits for corporations selecting Korea as their preferred destination. He particularly mentioned the introduction of “Korea Unique Venues,” an initiative offering unique experiences capturing Korea’s essence, suitable for hosting MICE events.

Korea Unique Venue comprises spaces and facilities that embody Korea’s charms and characteristics, ensuring a distinctive experience for event attendees. KTO extends additional support for incentive and corporate events, incorporating a Korea Unique Venue into the itinerary. This support covers various aspects such as entrance fees, rental fees, banquet services, experience programs, and more. The current count of Korea Unique Venues stands at an impressive 52, with the addition of more venues across Korea.

In line with their promotional efforts for MICE in 2023, the Korea Tourism Organisation (KTO) India office orchestrated a large-scale MICE Roadshow in Mumbai on the 11th of October. The day-long event, hosted at Four Seasons in Mumbai, featured a Travel Mart during the day and a Korea MICE Night in the evening, offering a platform for meaningful engagements and networking opportunities.