July 16, 2024 | Press Release

Sarova Hotels & Resorts, a prestigious chain of heritage hotels in Kenya, has announced a strategic partnership with AVIAREPS India to boost its footprint in the Indian market. This collaboration aims to capitalize on AVIAREPS’ expertise in tourism promotion, employing innovative multi-channel strategies to attract more Indian tourists to Sarova’s luxurious properties.

Sarova Hotels & Resorts, known for its commitment to exceptional hospitality, extends its vision beyond customer service. The brand is dedicated to nurturing talent, fostering inclusivity, and empowering local communities through meaningful employment and skill development opportunities. Their sustainability initiatives, including responsible waste management, water conservation, and renewable energy use, focus on preserving Kenya’s natural beauty for future generations.

Reflecting on Sarova’s 50-year journey, Mita Vohra, Board Director of Sarova Hotels & Resorts, stated, “Our vision has always extended beyond exceptional customer service to creating a holistic, community-focused, and environmentally friendly support system. With Africa’s allure for Indian travelers, we eagerly anticipate welcoming more visitors from India to experience Africa’s unique lifestyle and wildlife. This growing connection reinforces our dedication, and I am excited to share our rich heritage and natural beauty with our esteemed guests from India. Our wonderful partnership with AVIAREPS India and their valuable support in this venture will be a great opportunity to align with our goals.”

Echoing this sentiment, Ellona Pereira, General Manager of AVIAREPS India, expressed, “We at AVIAREPS India are delighted to represent Sarova Hotels and Resorts, a brand renowned for its exceptional African hospitality. Our strategic efforts will focus on redefining Sarova’s presence in the Indian market, tapping into India’s growing travel appetite. By leveraging our market expertise and extensive network, our team at AVIAREPS will drive bookings through strategic sales efforts, craft targeted marketing campaigns to attract Indian travelers, and enhance the brand through our effective public relations. This partnership underscores our shared commitment to excellence and innovation in the hospitality industry. We look forward to a successful journey together, amplifying Sarova Hotels’ visibility and appeal in India.”

Founded in 1974, Sarova Hotels & Resorts operates nine esteemed properties across Kenya, including the iconic Sarova Stanley and Sarova Whitesands Beach Resort & Spa. Known for its culinary excellence and unforgettable experiences, Sarova continues to set benchmarks in the hospitality industry.

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