Curated with meticulous care, the event unfolded into a captivating journey of attar-making, shared with select trade partners, media representatives, and influencers. Anuradha Likhite, from Bombay Perfumery, served as our guide, unraveling the intricate artistry behind attars and distinguishing them from conventional perfumes.

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During the immersive two-hour session, participants delved into a sensorial exploration, engaging with an array of Saudi scents and fragrances.

It was a truly unforgettable experience by the Saudi Tourism Authority to foster a deeper connection between the partners and the rich tapestry of Saudi’s culture.