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Singapore Tourism Board partners Roblox to launch new immersive experience

The Singapore Tourism Board (STB) has introduced an exciting new venture called Singapore Wanderland on the popular online gaming platform Roblox. The aim is to connect with a wider audience and foster a love for Singapore by offering users the chance to explore the city-state’s iconic attractions in an immersive way.

Singapore Wanderland presents a delightful twist on real-life attractions through three engaging mini-games. Players have the opportunity to collect magic orchids and, with the help of STB’s destination mascot Merli, transform a garden. Since its beta version launch on May 11, 2023, the experience has already attracted over two million visits, garnering significant attention and interest.

The mini-games in Singapore Wanderland showcase renowned Singaporean landmarks, including Gardens by the Bay, Mandai Wildlife Group, and Marina Bay Sands. Players also have the opportunity to explore other iconic attractions such as Merlion Park, Singapore Flyer, Adventure Cove Waterpark, and The Fullerton Hotel Singapore. This immersive experience allows users to engage with these famous destinations in a fun and interactive way.

“STB is constantly exploring creative ways and fresh channels to engage new audiences and connect with potential travellers. Singapore Wanderland demonstrates how we push the boundaries of innovation while inspiring travel to Singapore. We are committed to the Indian market, and through this launch, our intent is to offer a unique, interactive gaming experience to Indian players and welcome them to explore Singapore virtually. This platform also extends an avenue for tourism partners to collaborate with us in the virtual world to create impact in the real world,” said Kenneth Lim, Assistant Chief Executive, Marketing Group, Singapore Tourism Board.

“Beyond a conventional garden, Gardens by the Bay is a horticultural attraction that reaches out to a broad and diverse audience, and not just the typical plant enthusiast. We are excited to be part of STB's experience on Roblox, which aligns with our commitment to embracing new frontiers and engaging with our audience in innovative ways. Singapore Wanderland is a creative platform in the digital realm to introduce the blend of horticultural excellence and sustainable technology that makes Gardens by the Bay so unique, to even more people from all over the world,” said May Yeo, Assistant CEO of Gardens by the Bay.