February 12, 2025 | Press Release

In a strategic move set to transform the travel industry, the Travel Agents Association of India (TAAI) has partnered with Mihuru, India’s pioneering ‘Travel Now, Pay Later’ fintech platform. The collaboration aims to equip travel agents with financial solutions that drive business growth, enhance customer retention, and unlock new revenue streams.

A Game-Changer for Travel Agents
For years, travel agents have faced the challenge of losing potential bookings due to upfront payment requirements. With Mihuru’s innovative travel credit solutions, agents can now offer flexible payment options, allowing customers to book their trips through easy EMIs. This initiative is expected to help agents reclaim up to 20% more sales, turning travel aspirations into confirmed bookings.

The partnership introduces a customised financial ecosystem designed exclusively for TAAI members. Through Mihuru’s seamless integration, travel agents gain access to a range of benefits, including:

Boost in Sales – The ability to offer ‘Travel Now, Pay Later’ solutions is projected to increase bookings significantly.
Working Capital Access – Travel agents can leverage up to ₹10 lakh in credit to scale their businesses without cash flow disruptions.
Effortless Integration – Mihuru’s smart widget enables agents to upgrade their websites into high-conversion booking platforms, requiring no technical expertise.
Exclusive Travel Credit Lines – A tool to enhance customer loyalty, ensuring repeat business and long-term engagement.

Amish Desai, Managing Committee Member and Chairman of the Allied Services and Technology Councils of TAAI, emphasised the significance of the partnership: “At TAAI, we are committed to empowering our members with breakthrough solutions. Partnering with Mihuru provides travel agents with cutting-edge financial tools that help them remain competitive and capitalise on new market opportunities.”

Echoing this sentiment, Shruti Mehrotra, Founder & CEO of Mihuru, highlighted the platform’s mission: “Mihuru is redefining the future of travel financing. By joining forces with TAAI, we’re making it easier for travel agents to scale their businesses while offering financial flexibility to customers. This collaboration is a game-changer in the way travel agents engage and convert bookings.”

Shaping the Future of the Travel Industry
The TAAI-Mihuru partnership represents a forward-thinking approach to travel business growth. As the travel industry continues to evolve, such financial innovations are poised to empower agents with tools that increase revenue, simplify transactions, and build customer trust.

With travel demand on the rise, the ability to provide seamless financing options will not only benefit travel agents but also make travel more accessible for consumers across India.