Brand USA and Visit California Team Up with NBA and Budweiser for India’s First-Ever BUDX NBA House News June 6, 2025 | Press Release In a major celebration of basketball fandom and American culture, Brand USA and Visit California have partnered with the National Basketball Association (NBA) and Budweiser to bring the first-ever BUDX NBA House to India. The two-day fan event is set to take place on June
Visit California Calls for Tourism Support Following Los Angeles Wildfires News January 19, 2025 | Press Release Visit California President and CEO Caroline Beteta has urged travellers to rally behind Los Angeles as it begins its recovery from the recent wildfires that devastated parts of the county. In a heartfelt statement, Beteta highlighted the resilience of Angelenos and emphasized the critical role
California Welcomes Travellers to the Ultimate Playground with New Global Brand Platform News The state’s first brand evolution in more than a decade, grounded in research from the National Institute for Play, inspires visitors to realise a fun and free-spirited vacation in California. California is inviting visitors around the world to escape to the Ultimate Playground, where an abundance of adventures and experiences give