Visit California Calls for Tourism Support Following Los Angeles Wildfires News January 19, 2025 | Press Release Visit California President and CEO Caroline Beteta has urged travellers to rally behind Los Angeles as it begins its recovery from the recent wildfires that devastated parts of the county. In a heartfelt statement, Beteta highlighted the resilience of Angelenos and emphasized the critical role tourism plays in rebuilding affected communities. “We are all still processing the devastation wrought by the Los Angeles wildfires and the impact they had on the people and communities of LA, and those that love them,” Beteta shared. She expressed gratitude for the tireless efforts of first responders and the overwhelming support from local residents and businesses. From volunteers offering their time to restaurants serving free meals and the tourism industry organizing donations and hotel discounts for evacuees, Californians have come together to support one another during this challenging time. “When the going gets tough, Californians rally together. Now we’re counting on you,” Beteta stated, calling on travellers to help Los Angeles bounce back. While the fires left their mark, Beteta assured that the vast majority of Los Angeles remains unaffected. “Fortunately, more than 98 percent of Los Angeles County was not in a burn area,” she said, underscoring that iconic landmarks such as the Hollywood Sign, Universal Studios Hollywood, the Santa Monica Pier, and the Griffith Observatory are fully intact and welcoming visitors. Beteta encouraged tourists to plan a trip to Los Angeles to help sustain the city’s tourism economy, which supports countless local businesses and livelihoods. “Los Angeles is the beating heart of California tourism. The city, along with its iconic sites and experiences… remain intact and accessible to visitors from around the world.” Tourism is vital for recovery efforts, and Beteta stressed its importance in ensuring impacted businesses can remain operational. “Los Angeles depends on its normally thriving tourism economy. Plan a trip and help the local businesses and residents that need tourism now more than ever.” For travellers eager to make a difference, a visit to Los Angeles offers the chance to contribute to the city’s recovery while enjoying its world-class attractions and vibrant culture. As Beteta aptly put it, Los Angeles is a “beacon to the world” – and now, it’s calling on the world for support. Share this:FacebookX