September 30, 2025 | Press Release

Indian luxury travellers will now have a new desert escape to look forward to, as JourneyLabel has teamed up with Visit Greater Palm Springs to launch an exclusive destination campaign. The collaboration aims to position California’s iconic oasis as a blend of indulgence, culture, and discovery for India’s affluent travellers.

The campaign, now live, highlights what makes Greater Palm Springs stand out: dramatic desert landscapes, palm-fringed resorts, rejuvenating spas, vibrant festivals, outdoor adventures, and a rich cultural scene. Specially designed for India’s new-age luxury audience, the initiative focuses on experiences that go beyond the ordinary – from world-class wellness sanctuaries to the high-energy art and music culture of the Coachella Valley.

“We are excited about our first collaboration with JourneyLabel, which allows us to share the beauty and spirit of Greater Palm Springs with Indian travellers who seek unforgettable journeys filled with luxury, culture, and unique experiences. From world-class resorts and wellness retreats to vibrant festivals, outdoor adventures, and mid-century modern design, our destination offers the perfect balance of relaxation and discovery. We see great potential in welcoming more Indian visitors and look forward to continuing our partnership with JourneyLabel, a luxury travel company, to inspire travellers to experience all that Greater Palm Springs has to offer,” says Todd Burke, Vice President of Communications at Visit Greater Palm Springs.

For India, the partnership reflects the growing appetite for unique luxury experiences among high-net-worth individuals (HNIs). As travellers increasingly seek holidays that align with their passions – whether sports, music, culture, or simply slowing down – destinations like Greater Palm Springs fit seamlessly into the trend.

“Indians today are choosing holidays that speak to their passions, be it sports, music, culture, outdoors, or simply slowing down to recharge. They want experiences that spark joy and help them reconnect. For a destination like Greater Palm Springs, celebrated for its distinctive luxury lifestyle, partnering with JourneyLabel, with its strong focus on the upscale Indian traveler, creates the perfect alignment to provide experiences and itineraries that are tailored for these HNIs. Together, we are excited to present Greater Palm Springs to Indian audiences in a fresh, inspiring way,” says Sheema Vohra, Managing Director, Sartha Global Marketing LLP.

JourneyLabel, which has built a strong reputation in curating bespoke experiences for India’s affluent travellers, views the collaboration as more than just another luxury offering.

“At JourneyLabel, we are inspired by destinations that offer more than just luxury; they invite curiosity, culture, and discovery. Visit Greater Palm Springs captures all of this beautifully, from its world-class wellness retreats and iconic festivals to its vibrant landscapes and unique spirit. Partnering with Visit Greater Palm Springs allows us to introduce Indian luxury travellers to experiences that are both indulgent and deeply meaningful. We are excited to curate journeys that go beyond the expected and open a new chapter of exploration for our audience,” says Sufail Husain, Co-Founder, JourneyLabel.

With this campaign, Greater Palm Springs aims to set its mark as a luxury lifestyle destination for Indian travellers, offering them curated experiences that balance indulgence with discovery.