September 30, 2025 | Press Release

Norwegian Cruise Line Holdings Ltd. (NCLH) has announced a new initiative that will allow guests to carry over their loyalty status across its three cruise brands—Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.

Starting with sailings from October 15, 2025, members of Latitudes Rewards®, Oceania Club®, and the Seven Seas Society® will see their tier matched to the closest equivalent status across all brands, on a per-cruise basis. The move means cruisers will now enjoy recognition and benefits no matter which of the company’s 34 ships they sail on, covering itineraries to over 700 global destinations.

Harry Sommer, President and CEO, NCLH, said: “We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands. With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”

The initiative is part of NCLH’s wider “Charting the Course” strategy, designed to encourage brand exploration and strengthen guest relationships. For frequent cruisers, it effectively opens the door to new vacation styles—whether it’s Norwegian’s family-friendly itineraries, Oceania’s culinary voyages, or Regent’s all-inclusive luxury—without losing out on the perks of loyalty already earned.

The program is open for requests starting today, with eligibility and benefit details available on each brand’s loyalty program page.