Saudi Tourism Authority Unveils Saudi Summer Program 2024 News In an effort to bolster the Kingdom’s tourism industry, the Saudi Tourism Authority (STA) has launched the Saudi Summer Program 2024, themed ‘Saudi Summer is Next Door’. This ambitious initiative aims to draw both local and international tourists by showcasing the diverse attractions and unique experiences across Saudi Arabia. The program,
VisitBritain and Saudi Tourism Authority forge partnership to boost tourism Contact Us May 15, 2024 | Press Release VisitBritain and the Saudi Tourism Authority signed a Declaration of Intent to collaborate on tourism development between the two nations. This agreement was formalized at the GREAT FUTURES trade expo in Riyadh, an event sponsored by the UK Government’s GREAT campaign in partnership with the Government
Saudi Tourism launches latest brand campaign starring Lionel Messi News Today, Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are