July 29, 2025 | Press Release

After a dynamic re-entry into the Indian market post-pandemic, Taiwan Tourism Administration (TTA) is doubling down on its efforts by launching a focused Golf Tourism promotion and expanding its destination marketing to East India, starting with a roadshow in Kolkata on July 16.

This expansion comes as Taiwan looks to sustain the 20.81% growth in Indian visitor arrivals in 2024, thanks to strategic trade engagement across major metros. Now, TTA is moving beyond its stronghold in North, South, and West India (Delhi, Mumbai, Chennai, and Bangalore), tapping into East India’s growing outbound market and seeking new travel agency partnerships and trade collaborations in the region.

“Taiwan boasts of a great Golfing legacy that dates back over 100 years! Our first Golf Course came up in 1919, and ever since we have developed some of the most amazing year-round golf courses,” said Paul Shih, Director, TTA Singapore Office, which oversees the Indian market. “Besides, Taiwan is continuing to invest in its golf infrastructure, adding new courses combined with exceptional experiences.”

Taiwan’s Pitch to India’s High-Spending Golfers and Corporates
As part of its newest initiative under the “TAIWAN – Waves of Wonder” global campaign, TTA is promoting the island nation as a luxury golfing paradise—a curated experience targeting India’s HNIs, C-suite travellers, and corporate incentive groups. With over 70 world-class golf courses, including famed names like Ta Shee Golf & Country Club, Taiwan Golf & Country Club, and Miramar Golf & Country Club, the country offers the perfect blend of sport, scenery, and sophistication.

The tourism board is positioning Taiwan’s golf experience not just as a sport but as an indulgent escape—pairing golf rounds with luxury stays, hot springs, gourmet dining, wellness, and premium shopping. These experiences are being tailored into packages for Indian travellers who seek elevated, niche holiday formats.

“Through promotion of Golf Tourism and such luxury products over the coming months, industry will see us actively target India’s high-end corporate travellers… by offering incentives and making it easier for them to visit and explore Taiwan,” added Shih.

In a further boost, Taiwan continues to offer cash incentives and travel discounts to attract international visitors and enhance in-destination spending.

Expanding Horizons with East India Focus
Recognizing the untapped potential of East India, TTA’s Kolkata roadshow marks a significant push to diversify its visitor base. The initiative aims to build destination awareness among regional travel agents, tour operators, and local influencers, with a mix of on-ground trade interactions and digital storytelling designed to captivate the region’s travel-savvy audience.

The Kolkata outreach is the latest chapter in TTA’s India revival story—a market they officially re-entered with a fresh marketing focus in January 2024. Since then, Taiwan has been actively repositioning itself for luxury, incentive, and niche travelers in India, blending adventure with refinement, culture with comfort.

As golf gains popularity among Indian elites, Taiwan is poised to tap into this emerging niche with a clear goal: to be seen not just as an offbeat destination, but as a luxurious, easy-to-access island escape with offerings that resonate with India’s new-age outbound traveller.