With an aim to reach out to maximum number of quality travel agents & operators across major cities of India, Destination Canada is signing Memorandum of Understanding (MoU) with top travel trade associations across India. The tourism board has already renewed its MoU with Travel Agents Association of India (TAAI) and has signed a MoU with Travel Agents Federation of India (TAFI) and Outbound Tour Operators Association of India (OTOAI). It will soon sign up with Enterprising Travel Agents Association (ETAA) and SKAL India.
As per the MoU, the tourism board will conduct destination training workshops jointly with trade associations in major cities across India in September till December. “The idea is to engage maximum number of travel agents & operators during this training workshop and educate them about the latest offerings of Destination Canada. We want to make Canada a year long destination and through these workshops, the attendees will come to know about what Canada has to offer during different seasons (Fall & Winter) of the year for every segment of traveller,” informed Carl Vaz, CEO & Strategy Director, Destination Canada India GSA.
Through the MoUs, Destination Canada will be reaching out to over 15 cities across India.
Talking about the partnership, Sunil Kumar, President, TAAI said, “It was a great moment of pride for TAAI to sign this MoU for the second time in a row to conduct training programs in 7 cities across India between August and December 2019. TAAI has a strong membership base not only in TIER-1 cities but also in TIER 2 cities and this partnership initiative will give the members an in-depth knowledge of Canada which can now be sold as a stand-alone destination.”
Destination Canada recently signed MoU with TAFI for 3-city workshop (Mumbai, Ahmedabad and New Delhi).
Sharing the details of MoU, Pradip Lulla, President, TAFI said, “The overall business margins for travel consultants are going down. By selling premium destinations like Canada, travel professionals can really make good profit margins. We are sure that this MoU will benefit our members and will enhance their knowledge about Canada as a destination.”
Destination Canada also signed MoU with OTOAI (Outbound Tour Operators Association of India).
Speaking about the joined destination training program, Mahendra Vakaria, President, OTOAI said, “This will provide a great opportunity to our members across India to receive in-depth knowledge of a wonderful destination like Canada which is also one of the fastest growing outbound destinations for Indian travellers. We intend to promote Canada not only as a popular summer destination among Indian travellers but also as a great winter destination.
Destination Canada also signed an MoU with ETAA (Enterprising Travel Agents Association).