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Indian traveler footprint to Los Angeles reaches an all-time high in 2018

2018 was a stellar year for the Los Angeles Tourism & Convention Board in the India market, as the tourism board witnessed a 5.1 per cent YoY growth increase with 130,000 Indian travellers jetting off to the City of Angels during the course of the year. Their brand marketing and communications strategy in the India market has resulted in the market gaining one spot, from being the fourth highest international YoY growth market in 2017 to now being the third highest in 2018.

India’s encouraging 2018 performance is a reflection of the destination’s steadily rising preference amongst Indians planning trips to the U.S. India is an important and rapidly growing market for the tourism board, and Indian traveler trends and demands have inspired added efforts to tap the tremendous potential it offers. In a clear indication of the Indian market’s value proposition, over the past 18 months, the tourism board has strategically invested in consumer marketing campaigns as well as continued hosting familiarization trips to showcase the destination.

 In addition to this India-specific achievement, Los Angeles reached a historic milestone in 2018, welcoming 50 million visitors for the first time ever and accomplishing the destination’s ambitious tourism goal two years early. The new record is 1.5 million visitors higher than 2017’s total – a 3.1 percent increase – marking the eighth-consecutive year of tourism growth for Los Angeles. City leaders and Los Angeles Tourism & Convention Board President & CEO Ernest Wooden Jr. made the celebratory announcement using a hologram created by Los Angeles-based VNTANA, the leading provider of premium mixed reality experiences, at a special gathering of L.A.’s tourism and hospitality community.

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