Kenya Tourism Board (KTB) has appointed Mumbai based Intrepid Marketing and Communications to establish Kenya as an
aspirational long-haul destination in the Indian market through multiple initiatives.
The Intrepid team will be responsible for executing all trade, marketing and communication activities undertaken by KTB, commencing December 2020. Currently, Kenya is identified in the Indian market as a destination suitable for wild life experiences and safari. The engagement will allow KTB to broaden the narrative of Kenya’s offering and further introduce Indians to the country’s exotic cultures and heritage, wide range of adventurous activities and also the vibrant cityscapes; through
consistent communication, promotional campaigns and foster product developments.
Dr. Betty Raider, CEO, KTB informed that the board was delighted to announce the partnership with the Intrepid adding that this would help in opening up Kenya to the Indian market which is one of the key destination for Kenya.
“I believe this association with the Intrepid team will be fruitful for destination Kenya. We are excited to work together towards implementing our multiple tourism marketing strategies in India. We are confident that the Intrepid team will be instrumental in assisting us with their comprehensive knowledge of the Indian market and further help us in navigating through the COVID-19 challenges impacting travel,” said Raider.
Neeti Bhatia, Director, Intrepid Marketing & Communications said, “It gives us immense pride to represent Kenya Tourism Board in India and work closely with their team to curate unparalleled travel experiences for the Indian market. Kenya as a destination has bountiful offerings and hence has a huge potential to entice new age travellers across all segments. We are working towards aligning our activities with ‘Kenya Vision 2030’ strategy and charting out an extensive calendar to penetrate the brand’s presence in target markets. Once travel restrictions are uplifted, we hope to achieve the set benchmark for Indian arrivals through aggressive trade, marketing and communication approach while of course putting tourist’s health and safety on priority.”
Kenya has laid out ‘Kenya Vision 2030’ which is a long-term development blueprint for the country and is motivated by a collective aspiration for a better society by the year 2030. KTB has aligned with this vision and its objective is to position Kenya as an ideal all-season destination for unique vacations and further add it on the travel wish-lists of Indian tourists.
KTB, along with the global travel community is in the process of altering tourism activities to accommodate the nuances of the new normal. To achieve this, the board shall liaise with the Indian trade fraternity to chart future itineraries to ensure seamless travel experiences in Kenya.