Press Release | March 16, 2024

In a bid to elevate cultural tourism experiences for Indian travellers, MyBhutan, a boutique destination management company headquartered in Bhutan, has joined forces with BRANDit, a marketing and PR representative specialising in tourism boards and luxury hotels.

MyBhutan is renowned for its commitment to offering exclusive and culturally immersive experiences amidst the breathtaking landscapes of the Himalayas. With a focus on luxury travel, the company prides itself on crafting unforgettable journeys that seamlessly blend comfort with adventure while prioritising the empowerment of local communities, preservation of culture, and promotion of sustainability.

The collaboration with BRANDit marks a significant milestone for MyBhutan, enabling the company to expand its reach beyond tier I cities in India and tap into tier II and III cities. Leveraging BRANDit’s expertise in the dynamic Indian market, the partnership aims to devise tailored strategies to cater to the evolving outbound segment, thereby enhancing MyBhutan’s presence and influence across the nation.

Matthew DeSantis, Founder & CEO, MyBhutan, expressed his enthusiasm for the partnership, stating, “We are thrilled to join hands with BRANDit, a seasoned tourism marketing specialist. We look forward to welcoming the Indian market to explore a deeper and more meaningful level of discovery and connection to Bhutan through the experiences we share.”

Lubaina Sheerazi, CEO & Co-Founder, BRANDit, emphasised the potential of the partnership in meeting the rising demand for meaningful and experiential holidays among Indian travellers in the luxury segment. She stated, “With our expertise and in-depth knowledge of the outbound market and travel trade, we are excited to introduce MyBhutan as one of Bhutan’s leading destination management companies and strengthen their reach in the Indian market.”

Nestled at the foothills of the Himalayas, Bhutan offers immersive experiences and inspiring sustainable travel activities. Through the partnership between MyBhutan and BRANDit, Indian travellers will now have access to a comprehensive platform to delve deep into the beauty and culture of Bhutan, further enriching their travel experiences in the region.